I’ve been on the lookout for the best diversity and inclusion videos. Here’s what I found: The best diversity videos have at least 2 of these 3 qualities: Strong Opener — 3 Tips: Stick from Persuasion Expert Conor Neil: 1) Tell a story; 2) Stun them with a fact or 3) Ask a question. Solid… Read more »
The Top 100 Employer Brands Searched for By Candidates [2019]
Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »
The 16 Best Sales Job Titles [Ranked by Search Volume]
What are the best job titles for sales and business development? If you want more traffic to your job postings, one way to answer that is to look at which sales job titles candidates search for. The differences can be dramatic. For example, the title “Sales Representative” gets 4X the search traffic of “Sales Rep”…. Read more »
7 Awesome Company Career Pages
Your company career page says a lot about you. First impressions count. It might be the candidates’ first time seeing such recruiting vitals as your Employer Brand Team Benefits Values Here are 7 awesome company career pages that caught our attention (and a few bullets on why!): Panasonic Avionics Career Page Great Headline — “There’s… Read more »
7 of the Best Job Ad Examples
The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »
11 Awesome Video Job Description Creation Tools
Video job descriptions grab the attention of busy candidates. They also boost candidate time-on-page (engagement!). Here’s a list of tools to consider: 11 Awesome Video Job Description Creation Tools VideoMyJob A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. They segment the production process into… Read more »
4 Examples of Pay Transparency Law’s Impact on Job Postings
Pay Transparency is hotter than ever. And equal pay laws are changing fast. 17 states now ban salary history to go along with 19 more local (cities, counties, etc.) bans, according to the great resource HR Dive (see Salary history bans). Some of the new state laws have an impact on your job descriptions/job postings. Not… Read more »
41% of the Fortune 500 Are Using Recruitment Marketing Platforms
Recruitment marketing platforms are attracting and engaging talent more than ever. We recently published The Top Applicant Tracking Systems used by Fortune 500 Companies. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. It turns out: “41% of Fortune 500 companies use… Read more »
Virtual Assistant Job Description Template
Need to hire a virtual assistant? I’ve hired 5 in my career and thought I’d share the virtual assistant job description template I use for these hires. I like to think I get better each time I write a new JD to hire a VA. And special thanks to my friend Ramit Sethi of I Will… Read more »
3 Taleo Clients Enhancing Their Job Postings (Before & After)
Your job postings are a key piece of your recruitment strategy. And if you’re a Taleo client there’s a good chance you’re considering enhancing your job postings. The top-level goals of your job postings are to: Engage the candidate Convert the candidate With these goals in mind, you’ll want to look at your Taleo job… Read more »
Recruitment Marketing: The Ultimate Guide
Recruitment marketing is vital to talent acquisition. In the guide below, I share a primer on all things recruitment marketing. You’ll find tips including: What is Recruitment Marketing? The Recruiting Funnel & Recruitment Marketing Awareness Facebook Recruitment Marketing Examples Interest & Consideration Recruitment Marketing Strategies Company Career Page Job Postings Diversity & Inclusion Statement Diversity… Read more »
5 Examples of Affirmative Action Plan Statements
Some of you need to have affirmative action plans, according to the Executive Order 11246 Title 41 Affirmative Action Requirements. As part of this, you publish what’s called an affirmative action statement (or “affirmative action policy statement”) Below are 5 samples of affirmative action statements. You might also check out SHRM’s “Affirmative Action: Statement of Affirmative… Read more »
7 Examples of the Questions Top Brands Use to Start Their Job Postings
Starting your job posting with a question is smart and effective. Just like it’s proven in sales that asking questions can convert customers at 10X the rate than average (see the SPIN Selling book), so too does asking questions in your job ads. The reason? Yep, I just asked YOU the reader a question. 🙂… Read more »
The Ultimate Job Board For Video Talent?
There’s a new job board in town and it’s focused solely on video. Vimeo, known as one of the biggest video sharing platforms recently announced its entry into the job market with Vimeo For Hire. They’ll have over 30,000 video producers, editors, directors, operators, and more available for hire. “Every business, brand,… Read more »
10+ Examples of Awesome Inclusion Statements
Inclusion Statements appear on web pages, in job postings and, sometimes, in bigger reports (see PepsiCo below). They have become vital copy to attract the best talent. After all, the best talent values inclusivity. Below are 10+ examples of Inclusion Statements I hope you draw inspiration from. Note: If you like this article, you might… Read more »
