The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
Companies Are Getting Serious About Employer Branding
Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »
King’s New Recruiting Video of an Indoor Forest Just Released
Check out King (mobile entertainment video game maker) and video of their new office space. For those of you with interesting offices, if you got it, flaunt it! Something cool like this could be a deciding/tiebreaking factor in whether your next star candidate decides to apply to your company. Hats off to King… Read more »
Stripe Announces That Groups of 2 to 5 People Can Apply as a Team
Stripe just announced a cool new idea for hiring techies, designers and product people — they call it “Bring Your Own Team” or BYOT. Stripe’s blog post outlined the following steps for this group-apply approach: Any group of 2 to 5 people can apply as a team The group identifies which role they are applying for… Read more »
Boost Free Google Traffic 40% in One Month Through Schema.org
If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »
These Taleo-Based Job Descriptions by Assurant Got My Attention
I look at hundreds of job descriptions every week and I think the JDs by Assurant insurance (example below) are some of the better ones powered by Taleo’s applicant tracking system that I’ve seen in a while. From the HTML it looks like they used an agency (TMP) to do this with an iFrame that allows them… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Do Your Job Descriptions Pass the “Google Mobile-Friendly” Test?
If you haven’t run your job descriptions through Google’s Mobile-Friendly Test, you should definitely give it a whirl. If your JDs don’t pass the Google Mobile-Friendly test, Google will send you less traffic. To see if you pass, all you do is go to the Google Developers Mobile Friendly Test page and type in the URL… Read more »
The Top 70 Applicant Tracking Systems (2016)
2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ———————- Ongig first began reporting on top applicant tracking systems in September 2014 and after 30,000 people read one post on it, we decided to update it for 2016. Our goal for this one is that 100,000 of you read… Read more »
5 Attractive Company Career Pages
We took a look at a bunch of company career pages over the past couple of days and there were a few that stuck out and caught our attention. Based on images, design, and copy. Comcast (@ComcastCareers) Comcast emphasizes images on their career page. These images contain employees and the workplace, giving potential candidates a feel of the… Read more »
Writing An Effective Job Ad With A Talent Acquisition Pro
I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »
7 Steps to Writing the Best Job Descriptions
Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Note: If you’re looking for an automated way to write/rewrite job descriptions, check out Ongig’s new Text Analyzer… Read more »
Uber’s Billion Dollar Job Description on Twitter
It is inspiring that Uber’s first hire was through a contrarian job description on Twitter by co-founder Travis Kalanick — with a super-fast reply from a then-stranger.. Here’s the job post from 6 years ago: A guy named Ryan Graves replied 3 minutes later (below) and got the job — Ryan is now head of Uber’s Global Operations. Uber… Read more »
The Irvine Company Gets Creative at Twitter Job Descriptions
I first heard of the Irvine Company from Kim Feistel of Arbonne (the “Mercedes of Beauty”) — she pointed out that Irvine is run by “The Other Donald” as in Donald Bren who at a $15 billion net worth is 3X richer than Donald Trump (see this Forbes profile for more). When I checked out Irvine’s talent acquisition strategy,… Read more »
Recruiting Strategies for VMware, Slack, Stripe and Dropbox
I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »
