If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »
DHL Express Nails the “Branded Job Description”
Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »
Best Company Career Sites Honorable Mention
We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »
20 of the Best Company Career Sites (and Why!)
If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »
Sports Authority Takes a Swing at “Black Hole” Applications
Sports Authority, like many retailers, has a job search at their Career Site that shows every role at every store, even if they’re not actively filling that role at the moment. But as they wrote in their New Job Search blog post, applicants to many of these jobs might not hear back from the hiring team (because they were not… Read more »
The Ultimate List of Company Career Site Ideas (35+ Features)
This is the ultimate list of company career site features and ideas. And let me be clear about something: This is NOT your average “5-10 ideas” post. Yes, I’ll cover the must-have features for you career site. But you’re also going to see more creative features that are catching our attention. So if you’re looking… Read more »
15 “Must-Have” Features For Your Company Career Site
If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »
Improve Your Recruiting with Video Job Descriptions
The job description marketing platform Ongig did a study on video job descriptions in 2014 and found that Video Job Ads Get 487% Pop Over Text Job Ads. Recently in February 2016, Recruiter.com did an article on video recruitment called Press Play on Your Video Recruitment Efforts where they conducted a similar study on video job description engagement… Read more »
8 Ideas To Visually Optimize Your Company Career Site
Fostering candidate engagement and attracting potential candidates to your career site is easier said than done. Some ways your company can succeed in doing this is having a visually attractive career site that include features like eye-catching images, short and descriptive videos, and popular/enticing color schemes. We’ll go over 8 ideas that will help you… Read more »
5 Steps to an Employer Branding Strategy For Instagram
We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »
Sutherland’s Evergreen Jobs Landing Page
If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
The Top 19 Recruitment Software Solutions on the Web
There’s a cool new Web tool called SimilarTech that we checked out recently to see the top online recruitment software solutions being used around the world. There are 83,161 Web sites using one of the 19 recruitment software solutions below. This list is similar to the The Top 100 ATS list we put out recently though it is shorter and includes a… Read more »
12 Tips For Companies That Recruit in India
I recently met with Indian futurist Arjun Khanna — he’s had an interesting background representing the Indian presence of multi-nationals such as CBRE, A.T. Kearney, Hewit Associates and Mercer. Heck, he was even Chief Happiness Officer of Bennetton Group in India. I asked him for recruiting tips for businesses choosing to launch a new presence in… Read more »
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
Companies Are Getting Serious About Employer Branding
Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »
