Google now tags all traffic coming from their Google For Jobs search.

Any URL/link referred from Google For Jobs contains these UTM parameters :

  • utm_campaign=google_jobs_apply
  • utm_source=google_jobs_apply
  • utm_medium=organic

Check out the end of this Amazon job URL:

Google For Jobs UTM Campaign


Reasons Why Google Tags Google For Jobs Posting Links:

  • To see how much traffic the new Google For Jobs search engine is generating
  • To show employers the value of Google For Jobs
  • To make it seamless to track Google For Jobs — Google did all the tagging, employers/owners of job listing didn’t have to tag anything

Note: You might also be interested in How To Get Your Job Postings on Google For Jobs


How to Find Google For Jobs Traffic in Google Analytics

You can find the Google for Jobs traffic easily. Just go to Google Analytics and then:

1. Click the Acquisition Report

Google Analytics Acquisition Report


2. Click the All Traffic Report

Google Analytics All Traffic Report


3. Click Source/Medium and Look for google_jobs_apply/organic in Source/Medium Column

Google Analytics Source/Medium Report


This report will show you the traffic Google For Jobs is generating.

You can also see how Google For Jobs traffic stacks up against other recruiting traffic channels (e.g. Indeed, LinkedIn, DirectEmployers) in this report.

Google Analytics Recruiting Traffic Report


Why I wrote this?

Ongig’s on a mission to increase quality and diverse applicants for you through the best job descriptions. Free Google for Jobs traffic is a great way to do that.

by in Recruiting Metrics