6 Steps for Creating the Best Job Postings (with Template)

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The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »

Employer Branding Strategies for Job Descriptions (The Ultimate List)

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Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list.   Employer Branding on Job Descriptions vs Company Career Page… Read more »

10 Tips for Recruiting People with Disabilities in Job Descriptions

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People with disabilities can, of course, be your most productive workers. But just one word or phrase could make them feel excluded. This bias against people with disabilities is also called ableism. One type/example of ableism in job descriptions is the words we use to describe physical demands. If a candidate has a physical disability,… Read more »

Creating a New Company Career Site: The Definitive Guide

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It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

5 Stats & Tips on Gender Diversity Recruiting

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“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy.   1. “Men apply for a job when… Read more »

5 Things to Look for in a Gender Neutral Writing Tool

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Gender bias is a hot topic! There is an absolute movement right now to attract more women in the workplace. Check out these 3 recent news stories: California became the first state to require that public companies have at least 1 woman on their board of directors Catalyst (the non-profit) launched #BiasCorrect as a gender… Read more »

3 Job Ads That Might Have Age Discrimination

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In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

What’s The Difference Between a Job Description, Job Posting and Job Ad?

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We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity based on the many years my team and I have spent automating our job description software. What is a Job Description? The phrase “job description:… Read more »

17 of My Favorite Articles About Writing Job Descriptions [Great HR Data!]

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I’ve written what I hope you find useful content on job descriptions (see job description articles,  job ad articles and our free Job Descriptions Guide. But there are so many awesome articles out there written by others. And I love giving shout-outs where they’re due. Here are my favorite articles on job descriptions, job postings and job ads. 17… Read more »

10 of the Best Job Descriptions in 2019

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If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

8 Key Steps of a Job Description Text Analyzer

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Are you shopping for job description text analysis software? Some recruiting leaders want this augmented writing tool because of the ROI they enable on hiring quality/diverse applicants (e.g. one client boosted their applicant to phone screen conversion from 5% to 17%; another saw a 4X increase in diversity and inclusion hiring). If you are looking,… Read more »

3 Examples of Jobvite ATS Overlays

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If you’re a Jobvite ATS customer you might looking for ways to enhance your Jobvite job pages. An out-of-the-box Jobvite ATS job page might look something like this:   That’s a better job page than those from Taleo, Brassring and some older ATS’s. And there are many, many happy Jobvite customers. But to have a cutting-edge job… Read more »

6 Ways to Avoid Age Bias in Your Job Descriptions

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U.S. Employers paid $240 million in age bias lawsuits since 2000, according to a survey by GoodJobsFirst.org. Note: Most age discrimination lawsuits relate to The Age Discrimination in Employment Act (ADEA) which forbids age discrimination against people who are age 40 or older. It does not protect workers under the age of 40, although some states… Read more »

15 Best Career Pages in 2019

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Are you doing a career page redesign or creating a new one altogether? Our 15 Best Careers Pages (2019) is here to help! Remember: the goal of a company career page is to get the candidates’ attention so that they dive into your job postings. Below, you’ll find the 15 best career pages we’ve found… Read more »

3 Types of Job Description Software (and Why Each Matters)

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In my view, there are 3 major types of job description software now available. And each has its own purpose. Here they are: 1) Candidate Experience Job Description Software Some clients of applicant tracking systems are not satisfied with the ATS job pages. It might be because: The URL shown is that of the ATS… Read more »