Applying The 6 Principles of Persuasion To Recruiting

Posted by & filed under Recruiting Strategies.

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One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

5 Ways to Provide a “One-Click” Candidate Experience

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Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

Posted by & filed under Diversity and Inclusion.

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Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Take a look at job boards and news articles and you’ll find that many common job titles still use the word “man” in them. Search Indeed for “salesman” and you’ll find 277 job openings with that title. A… Read more »

3 Examples of “Mini Career Site” Job Descriptions

Posted by & filed under Job Descriptions.

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Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »

8 Ways to Create “Dynamic Job Descriptions”

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Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

How to Write a Job Description Like an Ad Copywriter

Posted by & filed under Writing Job Descriptions.

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

Top HR and Recruiting Conferences in 2018

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Here’s a list of  top upcoming Human Resources, Talent Acquisition and Recruiting conferences, events and expos of 2018. We’ll update this as new conferences and dates are announced.   Social Recruiting Strategies Conference (Jan. 31-Feb. 2 in San Francisco, CA)   Future of recruiting with AI Cool and new tools for recruiting in 2018 Driving… Read more »

8 Ways Applicant Tracking Systems Help Employers

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Selecting a new applicant tracking system is a major investment (see ATS Pricing). You need to be crystal clear about the main benefits of an ATS and any cost and time savings they provide. We asked Sara Pollock, head of Marketing at ClearCompany (Talent Management Software)) to share her thoughts on all this. She believes that… Read more »

Awesome Interview with “Employment Brand Boundary Breaker”

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Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

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We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

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Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

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How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

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You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »