I’m sometimes asked how long a job description title should be. Below are a few opinions from others I trust. Note: This article is part of our ongoing series called Job Titles: The Definitive Guide. 1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with… Read more »
Boost Your “Digital” Candidate Experience with Job Page Overlays
What is a Job Page Overlay? A job page overlay (or job wrapper) is a design layer you put over your applicant tracking system to generate new job pages. This makes your pages more engaging and attractive to candidates. You get a higher time on page and apply rate. Why Use a Job Page Overlay… Read more »
How to use Candidate “Commitment Theory” to Boost Engagement & Apply Rates
Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »
Caution: Are You Using the “Kitchen Sink”-Style EEO Statement?
Are you using an EEO statement like below? There are a few reasons that the above EEO statement is less effective at attracting candidates/diversity. It’s: Too long. At 64 words, it’s a tough read Not punchy (21 words per sentence) (8 to 13 would be better) More likely to offend (it’s tough to keep track… Read more »
Top 15 Problems TA Pros Have with Job Descriptions
I wrote recently about The Top 10 Problems TA Leaders Tell Me About. Job Descriptions was the #1 category. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And, for more tips on writing job descriptions, check out How to Write a Job Description — Best Practices… Read more »
Job Board Summit 2018: Most Valuable Tweets
The Job Board Summit is an annual conference presented by Jobg8. Based on recruiting, The Job Board Summit looks into new technology, recruiting, recruitment marketing and much more. Special thanks to Matt Charney, Steve Levy, Ben Forstag, Jackye Clayton for keeping all of us up to date through Twitter. We put together a list of the… Read more »
My Diversity Recruiting Webinar “Sneak Peek”
I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »
The Top 10 Problems TA Leaders Tell Me About
My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »
How Unreadable is Your EEO Statement?
Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »
5 Creative Features to Add to Your Company Career Site
Company career sites keep getting better and better. Finding new ways to attract and engage job seekers once they hit your careers site is getting harder. Here are 5 company career site features to help get your creative juices flowing: 1. Diversity Pie Chart If you’re serious about diversity, why not show your data. Pandora and… Read more »
Entelo Recruiting Automation Summit ’18: Most Valuable Tweets
Entelo put on their annual Recruiting Automation Summit last week. They provided some great insight on the future of recruiting and the new wave of recruiting tools. Here are the top tweets we curated from Entelo’s Recruiting Automation Summit ’18: AI nirvana results. “I think everyone in this room wants that.” #RecruitingAutomation pic.twitter.com/Fe3a2xAp7Y — Jen… Read more »
Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)
The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »
Use A.I.-based “Recommended Jobs” to Capture the 80% of Candidates that Get Away
Only 20% of candidates click apply on your job postings (see the “Hiring Funnel” section of this ERE article. for the full funnel). So what about the other 80% who did not apply? How many great candidates simply “got away”? One reason the 80% don’t apply is that you didn’t show the right job to them…. Read more »
Google Will Now Penalize You If Your Closed Jobs are Open
Are your public job postings that are no longer open still actually open? It pays to make sure. Too many job seekers are getting job search results for jobs that are no longer open, causing Google to take action. Google will now penalize you in Google search results if any job postings are no longer open…. Read more »
Employer Branding Strategies Conference 2018: Most Valuable Tweets
The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »
