If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages. Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini,… Read more »
Top Job Search Channels: The Disconnect Between Employers and Job Seekers
There’s a big disconnect between what candidates and employers think is important, according to the Hinge Research Institute’s Employer Branding Study, a survey of 800+ professionals. They split up the audience into 2 camps: Talent-Evaluators (aka Employers): Professionals involved in their firm’s recruiting and hiring process. This group responded to questions about how they search for and… Read more »
Great “Overlays” For Kenexa-Brassring ATS Job Pages [2020 Update]
If you’re a Kenexa-Brassring ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. You might want to check out job page overlays. What is a Kenexa-Brassring ATS job page overlay? A job page overlay is… Read more »
3 Awesome Company Diversity Pages
If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »
10 Examples of an Awesome Company Career Page
If you want to have the best company career page, look at the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. And you can get most of the career page features below through Ongig’s Candidate Experience Software. GoDaddy Company Career Page Attention-grabbing hero… Read more »
Geico’s Awesome “Meet Our Recruiters” Page
I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does… This page lists out about 30 recruiters. Ongig automatically inserts… Read more »
Nestle Puts Their Own Spin On Candidate Chat
Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
The Top 8 Things Candidates Really Care About in Employer Branding
When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »
Topgrading for Dummies: The 3 Must-Haves for Hiring an “A-Player”
I know Topgrading really well — and I feel like a Jedi when I use it to hire. In October 2005, a bunch of my favorite friends (including the great Eben Pagan) and I got certified in Topgrading directly from Topgrading book author Brad Smart in his hometown of Chicago. For us hiring nerds, it… Read more »
Best of Talent Acquisition Summit 2017 (in Tweets)
The Talent Management Alliance puts on a handful of talent, people, and recruiting conferences every year. Last week was the 2017 Talent Acquisition Summit which covered the following topics: Employer Branding Best Employer branding tools Employer branding strategy Recruiting and Sourcing Strategy Sourcing high quality talent Internal mobility strategies Employee referral programs Streamlining and Automation… Read more »
San Francisco Biotech Couple Posts This Nutty Job Ad for a Personal Assistant
If you ever thought that your job descriptions were too picky, just read on. A biotech couple in San Francisco posted a rather unusual ad on Craigslist last week. I pasted the full ad below with bold highlights for parts that stood out or made me chuckle. I also included a few “RK Notes” with my own commentary…. Read more »
44% of Brassring ATS Clients Have Broken Back Button Pages
If you’ve got Brassring as an ATS, you might want to double-check the following candidate experience flow to make sure your candidates are not experiencing a Confirm Form Resubmission error page (aka “a broken back button”). Here’s the candidate experience flow you should quickly test: 1. Searches for a Job The candidate does a Brassring-powered… Read more »
What Google For Jobs Means for Talent Acquisition Leaders
HR Tech/job board pro Jonathan Duarte was kind enough to give his thoughts on what Google for Jobs means for talent acquisition leaders. 1) Why should heads of talent acquisition/recruiting care about Google for Jobs? The biggest impact Google For Jobs will have is simply increasing the volume of active candidates applying to jobs. That’s… Read more »
5 Company Career Site Mistakes To Avoid
Make sure to avoid these 5 common mistakes on your career site — doing so will vastly improve your digital candidate experience: 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific… Read more »
Employer Branding Interest Has Tripled in the Last Decade
According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding, the process of presenting a… Read more »
