Looking to revamp your diversity recruiting strategy?
A great place to start is with your diversity page.
After combing through 200+ diversity pages I found 5 that caught my attention and stood out the most.
But first let’s define a diversity page.
What is a diversity page?
Some benefits of a diversity page include:
- A more targeted experience for candidates who want to apply to diverse companies.
- A more detailed/complete way to articulate your stance on D&I.
- Increased organic traffic for D&I keywords around your company name.
- More entries (pages pointing) to your job openings.
5 Examples of Impressive Diversity Pages
- Job Search Bar: Located at the top of the page and makes it convenient for candidates to search jobs right away.
- Diversity Awards: They do a great job showcasing these front and center. You want candidates to know you’re an employer of choice, especially for diversity and inclusion.
- Diversity Officer Quote: Quotes from leadership are always a nice touch.
- Workforce Diversity Stats/Numbers: One of my favorite features on AT&T’s diversity recruiting page. It shows candidates transparency. They even give the percentage of their budget allocated to D&I initiatives!
- Other sections include: Diversity report, employee groups, diversity and inclusion blog content.
- Job Search: Like AT&T, Dell makes it easy for candidates to search jobs. This should be one of the main calls-to-action on any recruiting page.
- Great Diversity Copy: Notice the short, well-written sections on page. The shorter and to the point your copy is the better the chances are of candidates actually reading it.
- Employee Resource Groups: If you have them, it’s a must to include them on your diversity page. Employee resource groups are employee-led groups that promote a diverse, inclusive workplace. Dell’s employee resources groups include: Asians in Action, Black Networking Alliance, Pride, Women in Action, and more. Here is Dell’s ERG video:
- Gender Empowerment: Diversity doesn’t mean just race. It means race, gender, sexuality, and neurodiversity. It’s a good idea to cover all of these types of diversity.
- Team Stats/Numbers: These numbers focus on company numbers (operating countries, manufacturing locations, etc). I’d like to see numbers more focused on diversity numbers like AT&T did above.
- Other sections include: Empowering LGBTQ team members, empowering veteran team members, empowering people with disabilities, diversity awards and recognition.
- Feature Image: I love the diverse image of team members up top.
- Diversity and Inclusion Video: Different from other diversity recruiting pages Netflix shows a long-form video (45 mins. long) on their culture and diversity strategy. Here’s the video:
- Employee Resource Groups: We mentioned these the Dell section above. This gives candidates a sense of belonging no matter what group they identify with.
- Workforce Demographics: One of the most complete sets of data I’ve seen on a diversity recruiting page. First notice the relevance of the data (Q3 2020), this isn’t just data from 2018 or 2019, it’s current. Then notice the amount of data. They offer gender % and race/ethnicity % for the whole company, leadership, creative and corporate, and tech. Transparency is key for candidates and Netflix more than checks this box.
- Feature Image: Covers the whole top half of the page when you land on it. This helps engage candidates off the bat. The image also doubles as a playable diversity and inclusion video:
- Corporate Responsibility Report: It’s great to have this available for candidates to view, but it’s a long report. Let’s keep it real candidates most likely won’t read through it. A better idea would be to give candidates a “greatest hits” of the report in 3-5 bullets.
- Diversity and Inclusion Content: If you have a careers blog, you probably have some diversity and inclusion content. Why not showcase them on your D&I page?
- Interactive Timeline: This is a creative idea and one I think would engage potential candidates. Clicking on different years will show some D&I accomplishments and initiatives.
- Feature Image: A cool, colorful, and authentic team pic.
- Diversity and Inclusion Commitment: A great way to set the tone of your diversity recruiting page.
- Campaigns/Initiatives: Candidates want to know what you’re doing right NOW. An awesome way to fulfill this want is to list off diversity and inclusion campaigns/initiatives you’re currently working on. Procter & Gamble shows candidates some very thought-provoking campaigns including this #talkaboutbias video:
- Other Sections Include: Chief Diversity Officer quote, workplace diversity and inclusion strategy, affinity groups, neurodiversity strategy.
Why I Wrote This
With Diversity and Inclusion in the spotlight employers need to be optimize their diversity recruiting strategy. Ongig gives employers the ability to create landing pages/microsites like those listed above. We also offer the ability to create more diverse job descriptions with our Text Analyzer by eliminating bias of all kinds.