The apply rate for job ads is one of the most important recruitment metrics. An average of 11 people who visit your job ad end up applying. 11% convert and the rest of the 89% leave. But I’ve seen the apply rate pop up to 60%+ with the right tweaks (see below). Note: Special thanks to… Read more »
Posts about Job Ads
5 Examples of Greenhouse ATS Job Page Overlays
If you’re a customer of the awesome Greenhouse Software ATS, you may be looking for ways to enhance your job pages. Remember what James Ellis of The Talent Cast said about ATS’s: “Applicant tracking systems were never meant to be pretty (external), they were meant to help manage workflows (internal)”. A default, out-of-the-box Greenhouse job page might… Read more »
6 Reasons to Include Commute Time on Job Ads
The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at, <1% include this information. Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare). An Example of Commute Information… Read more »
5 Creative Things to Add to Your Job Ads
If your job ad doesn’t stand out, neither will you. Here are 5 ideas you might not have thought of. Enjoy. 1. Employer Branding Tab A lot of employers talk about their employer brand. Dutch clothing manufacturer Hunkemöller has actually written it into their job descriptions. Candidates click the middle tab (see below) and get a… Read more »
“Needs”-Based Job Ads Outperform “Skills” Job Ads by 14%
I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »
A List of 20 Awesome Employee Benefits
Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »
7 Reasons “Why” Candidates Should Work for You
The most important question a candidate has is: “Why should I work for you?” The operative word is “why”. That’s why it’s surprising that the 4 most common sections of a job description focus almost entirely on answering the question “What?” Examples: Overview/Summary of Job — Most JDs use this to say “what” the position… Read more »
Maslow’s Hierarchy of Candidate Needs (for Job Ads)
I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »
10 Examples of the Best Job Ads in 2017
Here are 10 examples of job ads worth looking at, whether you are revamping your own…or just looking for creative job ad ideas. Last year Ongig published 10 Awesome Job Descriptions and we are already seeing many companies (big and small) making vast improvements to their job ads which show you just how fast they are evolving. Some… Read more »
Taleo ATS Clients: You Can Still Have Great Looking Job Descriptions!
Digital candidate experience, employer branding, and talent attraction are becoming key initiatives in recruiting and talent acquisition. Yet many applicant tracking systems (like Taleo) are falling short in these areas. We’ll break down a generic/default Taleo job description and then show you a couple of employers (Taleo clients) who use a recruitment marketing platform to… Read more »
Top 17 LinkedIn Mobile Job Ad Platforms [SlideShare]
LinkedIn says they are on their way to having 50% of their traffic being mobile. This trend cannot be ignored if you spend time, money, and/or resources on: 1. LinkedIn Recruiter — Jobs advertised through InMail, postings, and sharing 2. Job Wrapping — Automatically posting multiple jobs from your ATS to LinkedIn 3. Job Postings… Read more »
Are Your Job Descriptions Ready For The Job Aggregator Boom?
Job aggregation is a rapidly growing business, and it’s only going to accelerate. Glassdoor, Indeed, and Simply Hired have been at the forefront of aggregating jobs for several years. In fact, Indeed
How One Recruiter is Crushing Another on Craigslist
Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)? “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »
How Ongig Found Its “Unicorn” Designer for Free…Well Almost!
Jason, Kevin and I are very psyched, and relieved, to have finished our “Unicorn Designer” search (welcome aboard, Max as employee #4!). This Unicorn search didn’t start off easy: our first real screened candidate walked out out of our offices in the middle of our Topgrading interview — I had never seen that before. And… Read more »
How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)
Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »
