The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

Top Employer Brand Criteria

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

Best Company Career Sites of 2017 (Vol. 2)

Posted by & filed under Company Career Site.

There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »

Kimberly-Clark Launches Personality Quiz to Attract Millennials

Posted by & filed under Company Career Site, Recruiting Strategies.

How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »

HR Tech Conference Top Tweets From Day 3

Posted by & filed under Human Resources, Technology.

Back at for Day 3 of the HR Tech Conference! Here were some top tweets and insights:   How has employer value prop changed? 1) We know now how employees feel about the company (social). – @TrishMcFarlane @Madtarquin #HRTechConf — Brian Halligan (@brianhalligan) October 6, 2016   Employer value prop used to be about benefits…. Read more »

HR Tech Conference Top Tweets From Day 2

Posted by & filed under Human Resources.

Here are some top tweets from Day 2 of the HR Tech Conference:   “#HR leaders must be business leaders” – @s_markberry on the money at #HRTechConf pic.twitter.com/oHhcl5CbBD — David Green (@david_green_uk) October 5, 2016   Top initiatives for small businesses: Social Enablement, Workforce Planning, HR App Integrations – @SierraCedar #HRTechConf — Robert J Johnson… Read more »

HR Tech Conference Top Tweets From Day 1

Posted by & filed under Human Resources, Technology.

The HR Technology Conference kicked off yesterday, covering all of the latest trends – SaaS, The Cloud, social, mobile, analytics, video, gamification, and Big Data in the Human Resources industry. Here are some of the top tweets from Day 1:   The new world of People Analytics #HRTechConf #HRTech @Josh_Bersin pic.twitter.com/v0hVDDYsD3 — Vishal Saha (@vishalsaha)… Read more »

15 “Must-Have” Features For Your Company Career Site

Posted by & filed under Company Career Site.

If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »

5 Attractive Company Career Pages

Posted by & filed under Company Career Site.

We took a look at a bunch of company career pages over the past couple of days and there were a few that stuck out and caught our attention. Based on images, design, and  copy. Comcast (@ComcastCareers) Comcast emphasizes images on their career page. These images contain employees and the workplace, giving potential candidates a feel of the… Read more »

4 Funny Recruiting Videos that Attracted Candidates

Posted by & filed under Recruiting Videos.

Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

Posted by & filed under Employer Branding.

The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

Evergreen Jobs

Posted by & filed under Job Descriptions.

I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »

How “Attractive” Is Your Careers Site?

Posted by & filed under Candidate Engagement.

You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »

Raising Engagement On Job Descriptions By Using Live Chat

Posted by & filed under Candidate Engagement.

Are recruiters ready for real-time engagement? Phrases like “Candidate Engagement” and “Candidate Experience” are plentiful in today’s world of recruiting. For recruiters striving for engagement, the technology is available right now to put your plan into action. Last week we placed Olark live chat on every careers site and job description we power. The initial… Read more »