How To Get Your Job Postings to Rank Higher on Google

Posted by & filed under Recruitment SEO.

Schema markup has become a major, yet underused, SEO tactic for recruiting. Optimizing your job pages for SEO can cause a leap in applications from Google, Bing and others. What is Schema? It’s a way for search engines to more easily read, analyze and classify your job postings. Your job postings should have schema markup… Read more »

5 Ways to Increase Traffic to Your “Work from Home” Jobs

Posted by & filed under Recruiting Strategies.

Do you have work-from-home job openings? Did you know that last month there were at least 478,424 people who Googled words or phrases related to “work from home jobs”. Almost every candidate at some point in their life would love to work at home. Here are 5 ways to get more candidate traffic to your… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Posted by & filed under Job Descriptions.

Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

5 Company Career Site Mistakes To Avoid

Posted by & filed under Company Career Site.

Make sure to avoid these 5 common mistakes on your career site — doing so will vastly improve your digital candidate experience: 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific… Read more »

7 Easy Tips for Writing a More Effective Job Description

Posted by & filed under Writing Job Descriptions.

1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words.   2. Include Brand Names THEY Care About Forget… Read more »

10 SEO Tips for Writing Job Descriptions

Posted by & filed under Writing Job Descriptions.

When you write a job description, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed and any other search engine out there who can send traffic to your job pages. Writing for the search engines is a key part of SEO Recruitment (search engine optimization (SEO)…. Read more »

Why Glassdoor Just Became More Important than the Employer in Google Search

Posted by & filed under Recruitment SEO.

Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »

How One Underdog Out-Recruits the Big Dogs for Free with “Keyword Density”

Posted by & filed under Recruitment SEO.

Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »

How Google’s New “Mobile-First Indexing” Re-Ranks Your Job Pages

Posted by & filed under Mobile.

Google is shuffling the deck in terms of mobile recruiting/SEO and where your job pages appear. If you pay attention to this, Google will deal your cards first off the top of the deck. If you don’t, your cards will be dealt much later in the game if at all. The difference in Google SEO traffic for… Read more »

5 Mistakes Your Job Search Page Might Make to Damage Your Brand

Posted by & filed under Company Career Site.

Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries: they… Read more »

Sutherland’s Evergreen Jobs Landing Page

Posted by & filed under Job Descriptions.

If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »

Boost Free Google Traffic 40% in One Month Through Schema.org

Posted by & filed under Recruitment SEO.

If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »

Do Your Job Descriptions Pass the “Google Mobile-Friendly” Test?

Posted by & filed under Mobile.

If you haven’t run your job descriptions through Google’s Mobile-Friendly Test, you should definitely give it a whirl. If your JDs don’t pass the Google Mobile-Friendly test, Google will send you less traffic. To see if you pass, all you do is go to the Google Developers Mobile Friendly Test page and type in the URL… Read more »

7 Steps to Writing the Best Job Descriptions

Posted by & filed under Job Descriptions.

Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Why Job Descriptions Matter So Much As Talent Board reported, 77% of candidates say that job description… Read more »