5 Things to Avoid in Your Job Titles

Posted by & filed under Job Descriptions.

A job title is the first part of a job ad that a candidate sees. Its purpose is critical: to get the candidate to click through to read the entire job ad. Here are some common mistakes to avoid in your job titles: 1) Too Many Words or Characters If your job title is too long, you’ll get… Read more »

How Long Should a Job Title Be?

Posted by & filed under Writing Job Descriptions.

I’m sometimes asked how long a job description title should be. Here are a few opinions from others I trust: 1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with 12+ words source: “Shorter job ad titles led to higher apply rates” section of Appcast’s… Read more »

How to Write a Job Description Like an Ad Copywriter

Posted by & filed under Writing Job Descriptions.

You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »