If you’re searching for an influencer marketing job description or (top influencer titles), I can help. In this post, you’ll find:
- 1 FREE social media influencer job description template (just copy & paste!)
- 4 examples of other influencer-related job descriptions (managers, VPs, & more)
- 30 of the most-searched influencer job titles (by candidates & employers)
5 Examples of a Social Media Influencer Job Description
These examples of a social media influencer job description might help you write one of your own. And a heads up…I wrote the first one in Ongig’s Text Analyzer software.
Note: All of these examples score 80% (or higher) in Text Analyzer, are gender-neutral, and have no other biased language (race, age, disability, sexual orientation & more).
Let’s dive in.
Social Media Influencer Job Description — Free Template
Try using this influencer marketing job description template as your guide. I’ve listed ideas so you can easily copy and paste them.
[Here, you can use” Social Media Influencer” or any other influencer titles that fit the role you are hiring.]
There’s a great table of the most-searched influencer titles at the end of this post that might help guide you too!
Tip: Try to keep your job titles between 1-3 words and 20 syllables or less. This makes them easier to read and helps with SEO. For example, “Influencer” is a better title than “Social Media Marketing Influencer – Global Products Department.”
[This is where you talk about your social media influencer role.]
Include a sentence on:
- what the influencer does
- some goals to reach for
- how they work with their team (or across teams)
Tip: Look at other companies for inspiration and give it your own spin (be unique!).
What You’ll Do
[Here is where you can list more detail about the day-to-day of the role.]
- partner with the marketing team to develop a social strategy
- create social content to share on TikTok, Instagram, and Twitter
- build and schedule a monthly content calendar
- gather audience feedback on social media posts
Tip: Keep your “responsibilities” lists short. Using more than 7 bullets might overwhelm candidates or make them feel underqualified.
What We’re Looking For
[This section is where you list basic influencer responsibilities, qualifications, and experience.]
- High school diploma
- Ability to build relationships through social media channels
- Experience posting on TikTok, Instagram, Twitter, or other social media platforms
- Experience with social media management tools (Zoho, Buffer, Hootsuite, or others).
Tip: Leave out “years of experience” if you can, you might exclude candidates based on age. An Influencers or an Influencer Manager can be any age!
Salary & Benefits
[List any perks your social media influencer will get if they join the team. And include salary information if you can.]
Here are a few examples:
- salary range of $45,000-75,000 per year
- fully remote role
- flexible working hours
- free product samples
- family health insurance
Tip: Even if it’s a range, list salary details. Candidates spend more time looking at it than anything else. This heatmap of what candidates look at on a job description (by Content Marketer Greg Lewis of LinkedIn) show’s how important it is.
[Here, you talk about you!]
Some ideas to include:
- what business you are in
- how great the company is
- your core values
Tip: Save the “About Us” section for the end (even though about 50% of JDs start with About Us). Instead, end your JD with the About Us. That way, you can START your JD about the candidate/role, making them feel valued.
[Most companies have an EEO or diversity statement. You can put yours here.]
Here’s a sample:
We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.
Tip: You can find more examples in our blog 25 Examples of Awesome Diversity Statements.
[These are some optional sections you might use in your social media influencer job description template.]
- travel requirements
- remote work policies
- disability accomodations
- how to apply
Tip: Most job boards you post on will have a built-in “apply” process, but in case they don’t, you should be clear about how to apply.
Here are 4 other types of an influencer marketing job description I found on Indeed and LinkedIn:
Influencer Strategist Job Description Example — Ogilvy
Social Media Influencer Manager Job Description Sample — Creative Circle
VP Influencer Marketing Job Description Example — ZENO
Influencer Marketing Manager Job Description Sample — Activision
30 Influencer Job Titles that Candidates [& Employers] Search for the Most
I found some top influencer titles worth sharing during my search for the best sample of an influencer job description. Here’s a list of the most-searched influencer job titles (by candidates & employers on Google) with brands that use them. I list them starting with entry-level to most experienced, with the general influencer titles at the end:
|Brands using this title
|Junior Influencer Manager
|Junior Influencer Strategist
|Influencer Marketing Manager
|Influencer Relations Manager
|Influencer Relationship Manager
|Manager, Influencer Special Projects
|Social Media & Influencer Manager
|Influencer & Brand Partnerships Manager
|Senior Associate Influencer Marketing
|Director of Influencer Marketing
|Director Influencer Marketing
|Director of Influencer Partnerships & Marketing
|Head of Influencer & Creator Partnerships
|Head of Social Media & Influencer Marketing
|VP Influencer Marketing
|Social Media Influencer
Why I wrote this?
Ongig is on a mission to transform job descriptions. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer.
- Social Media Influencer Job Description Template (by Jobsoid)
- Social Media Influencer Job Description (by Betterteam)
- Influencer Marketing Specialist job description template (by TalentLyft)
- Social Media & Influencer Marketing Manager Job Description (by Green Light Digital)
- Social Media Influencer Job Description (by HiringPpeople UK)
- What Does an Influencer Marketing Manager Do? (by Sarah Donawerth)