You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »
Posts Tagged:Employer Branding
Top Takeaways From ERE’s 2014 Recruiting Conference
ERE’s 2014 Recruiting Conference took place in San Diego, California on April 23rd & 24th. Thought leaders from across the globe gathered to share and learn best practices and trends in the field. Below are some of the top tweets we picked out. These tweets speak to trends, ideas, and opinions on the current state… Read more »
7 Cool and Effective Tips for Your Careers Site
I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »
Top Tweets from the Social Recruiting Strategies Conference
Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »
The Psychology in Managing the Candidate Experience
I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »
11 “Must See” Recruiting Stats From Ongig In 2013
In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »
The Top Trend For Online Recruiting In 2014: Talent CRMs
It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »
It’s 10pm: Do You Know Where Your Job Descriptions Are?
I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »
“Cookie-Cutter” Recruiting Is Killing Your Employer Brand
As we’ve learned over the last few weeks, recruiters are taxed for time in their pursuit of top talent. This is largely due to the fact they are managing between 15-50 job openings at a time on average. The end result is the dreaded “cookie-cutter” approach. We’ve heard from leaders in corporate recruiting that they want… Read more »
How To Make Low-Cost Recruiting Videos That Drive Your Employer Brand
If you’ve read the book Blue Ocean Strategy, you know that the authors outlined ways to create uncontested market space and make the competition irrelevant. Apply that to recruiting, and video has been one of the tools highly discussed in setting a company apart with candidates. The challenge is that video may seem difficult to… Read more »
5 Impacts Of A Strong Employer Brand
You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, for your Employer Brand. It’s obvious that Employer Branding has emerged as an important topic in Talent Acquisition, but one question still remains: what is the impact? The benefits of Employer Branding are obvious for candidates. They get… Read more »
10 Awesome “Careers Page” Ideas You Might Have Missed
Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »
3 Mistakes that Could Make Your Jobs Page Look Like the D.M.V.
I look at a lot of jobs/careers pages. So you can imagine my surprise when I was perusing the “Jobs” pages of the Forbes Magazine Most Innovative Companies In The World — and found that many of them are sub-standard. In particular, some of these innovative companies have jobs pages that remind me of the… Read more »
Top Quotes From The Social Recruiting Strategies Conference
Several of Social Recruiting’s top thought leaders gathered in San Francisco last week at a conference focused on the latest trends in the field. The roster of experts ranged from corporate talent acquisition executives, to entrepreneurs bringing new technology, to specialists in the latest techniques in Social Recruiting. I combed through pages of notes, and… Read more »
Social Recruiting 2013: Think Like Marketing
As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »
