We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »
Posts Tagged:Employer Branding
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
King’s New Recruiting Video of an Indoor Forest Just Released
Check out King (mobile entertainment video game maker) and video of their new office space. For those of you with interesting offices, if you got it, flaunt it! Something cool like this could be a deciding/tiebreaking factor in whether your next star candidate decides to apply to your company. Hats off to King… Read more »
Recruiting Strategies for VMware, Slack, Stripe and Dropbox
I caught up with talent acquisition pro Tom Wadlington the other day — Tom has some great experience including VMware, Liberty Mutual, Akamai and PriceWaterhouse. I asked him a few questions on talent acquisition strategy and recruitment marketing. Here’s what he had to say: Q: Hi Tom. You were part of the team that took VMware… Read more »
Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”
Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad: The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in love… Read more »
4 Funny Recruiting Videos that Attracted Candidates
Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »
How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions
I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »
Make Your Job Descriptions More Sticky by Adding Glassdoor Content
The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »
GEICO Goes Local With Location-Based Microsites
It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »
Talent Management Starts With Employer Branding
The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »
It’s Time To Embrace Glassdoor
Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »
New CEO Takes To Twitter For Recruiting
A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out. Think about how common the narrative for San Francisco startups has become…. Read more »
Uber Job Ad Reveals Company Mindset
I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »
The Makings of a Modern Job Description
For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »
ADP Spin-Off Launches New Employer Brand in 45 Days
When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »
