How To Easily Find Your Google For Jobs Traffic Data

Posted by & filed under Recruiting Metrics.

Google now tags all traffic coming from their Google For Jobs search. Any URL/link referred from Google For Jobs contains these UTM parameters : utm_campaign=google_jobs_apply utm_source=google_jobs_apply utm_medium=organic Check out the end of this Amazon job URL:   Reasons Why Google Tags Google For Jobs Posting Links: To see how much traffic the new Google For… Read more »

How to Avoid Hiring a Job Hopper

Posted by & filed under Hiring.

The job hopper. It’s a sore subject but well worth talking about. Especially about how to avoid them. After all, job hoppers can make or break a team or company. What is a Job Hopper? Workday CEO Aneel Bhusri should know. He and his co-founder David Duffield are so into hiring that they interviewed the… Read more »

10 Company Career Page Ideas To Consider in 2018

Posted by & filed under Company Career Site.

Here are some company career page ideas that stood out to me recently. Enjoy! 1. Career Site-Wide Chatbot A timely (if not immediate) response is key to keeping candidates engaged on your company career site. If a candidate is asking questions that means they’re interested. You don’t have to send them to a contact us… Read more »

A List of 20 Awesome Employee Benefits

Posted by & filed under Job Ads.

Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »

5 Key Steps Of Your “Digital” Candidate Experience

Posted by & filed under Candidate Experience.

When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Here are 5 steps of your “digital” or “pre-apply” candidate experience and the purpose they serve: 1. Company Career Page Company career pages should be focused on attracting and engaging. Check… Read more »

7 Reasons “Why” Candidates Should Work for You

Posted by & filed under Job Ads.

The most important question a candidate has is: “Why should I work for you?” The operative word is “why”. That’s why it’s surprising that the 4 most common sections of a job description focus almost entirely on answering the question “What?” Examples: Overview/Summary of Job — Most JDs use this to say “what” the position… Read more »

ERE Recruiting Conference Fall 2018 Recap: Most Valuable Tweets

Posted by & filed under Conferences.

One of two big HR conferences put on by ERE Media every year is the ERE Recruiting Conference. They have two sessions (Spring and Fall). Here are some topics they covered in the Fall session: TA leadership and strategy Improving the hiring process Diversity and Inclusion Recruitment marketing and advertising Candidate experience Candidate selection For… Read more »

5 Uses of Chatbots in Recruiting

Posted by & filed under AI Recruitment.

Chatbots is a new tech concept getting a lot of attention in recruiting and beyond. I don’t think that chatbots is the Holy Grail for any one thing in recruiting. I believe that Chatbots will instead become a ubiquitous interface for different parts of the recruiting process. I’ve looked at a few uses of chatbots and… Read more »

Who’s Better at Recruiting: The Introvert or Extrovert?

Posted by & filed under Recruiters.

The head of talent acquisition at a cloud software enterprise asked me the other day: “Who’s better at recruiting: the introvert or the extrovert?” Traditionally, most people have considered extroverts to be the best salespeople. And since recruiting is often just sales by a different name (especially in a candidate’s market), conventional wisdom is that extroverts… Read more »

Maslow’s Hierarchy of Candidate Needs (for Job Ads)

Posted by & filed under Job Ads.

I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »

5 Things to Avoid in Your Job Titles

Posted by & filed under Job Descriptions.

A job title is the first part of a job ad that a candidate sees. Its purpose is critical: to get the candidate to click through to read the entire job ad. Below are some common mistakes to avoid in your job titles: Note: This article is part of our ongoing series on job titles called: Job Titles: The… Read more »

ERE Sourcecon 2018 (Fall) Recap: Most Valuable Tweets

Posted by & filed under Conferences.

One of the more engaging, recruiter-based, HR conferences of the year is ERE’s Sourcecon. They go into depth on everything recruiting including a Hackathon. Topics covered the past couple of days included: Technical sourcing Post-apply candidate experience and tools Recruiting hacks Candidate marketing Recruiting neurodiversity Employer branding Data mining If you missed Sourcecon here are… Read more »

How to Write Job Descriptions to Attract Millennials

Posted by & filed under Recruiting Strategies.

Recruiting millennials is critical. Millennials (born 1982-2003) will make up 1 of 3 adults in America by 2020 and 75 percent of the workforce by 2025, according to the Brookings Report (see “How Millennials Could Upend Wall Street And Corporate America”). Veronica Wright, a CEO at ResumesCentre talked about hiring millennials recently: “The energy and… Read more »

8 Famous Jeff Bezos Quotes to Inspire Candidate Experience

Posted by & filed under Candidate Experience.

One of Amazon’s greatest advantages is their ability to innovate the customer experience. And we in recruiting all know the “candidate” IS the “customer”. We decided to have some fun and take 8 Jeff Bezos quotes and replace “customer” with “candidate”. Read these over and really zoom out. Are you obsessively focused on candidates and creating… Read more »

Dell Inserts “Join Our Talent Community” Before Application on Job Descriptions

Posted by & filed under Job Descriptions.

Some of you may worry that you’ll lose a candidate during your lengthy ATS apply process. Dell has a nice workaround to make sure it doesn’t completely lose the candidate. Here’s the candidate experience flow: 1. The first step is that the candidate clicks apply on Dell’s nice dynamic job description: 2. Dell then offers… Read more »