EEO taglines for job postings are required for all U.S. federal contractors. Many public companies use them to show they take diversity seriously.

An EEO tagline is a company commitment showing you won’t accept (or reject) a candidate based on their background (including race, religion, age, physical/mental ability, gender, etc.).

They include the words:

“(Company X) is an Equal Opportunity Employer”

And, are usually followed by a policy statement that details non-discriminatory practices. EEO taglines sound like “legalese.”

Here are 5 examples you might use to be compliant as an Equal Opportunity Employer or highlight your commitment to diversity, equity, and inclusion:

1. A “Standard” EEO Tagline — Real

Effective EEO taglines for job postings often include a long list of protected groups to ensure no one feels left out of the hiring process. Real’s EEO tagline highlights the essence of their inclusive culture: 

“We are an Equal Employment Opportunity (“EEO”) Employer.

It has been and will continue to be a fundamental policy of Real not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws.

This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.”


2. A Simple EEO Tagline — U.S. Bank

Some job postings present their EEO tagline in a summarized statement. Summarizing EEO standards is effective since JDs perform better if they are concise and easy to read.

U.S. Bank’s EEO tagline for job postings is simple:

EEO is the Law

Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.”

This EEO tagline asks candidates to refer to the “EEO is the Law poster” covering detailed inclusive employment practices from the U.S. Equal Employment Opportunity Commission. 


3. A Combo DEI & EEO Tagline — Momentive

Like many companies, Momentive merges its EEO tagline with the commitment to DEI statement:

Our commitment to an inclusive workplace

Momentive is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.”

They also link to their DEI page, giving candidates even more info about their company culture.


4. A “Specific” EEO Tagline — E&J Gallo Winery

Specificity is great for an EEO tagline for job postings. E&J Gallo Winery’s EEO tagline gets specific about not discriminating based on “race traits” like hairstyles (or textures) along with the other standard things most companies list:

“Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.” 


5. A Multi-Language EEO Tagline — University of Missouri-Columbia

To make your EEO tagline accessible to a broader pool of candidates, you can include clickable links to the official “EEO is the Law” page in multiple languages. 

The University of Missouri-Columbia includes links for Spanish, Chinese, and English: 


To read more about Equal Employment Opportunity (EEO) please use the following links:

— EEO is the Law English Version

— EEO is the Law Spanish Version

— EEO is the Law Chinese Version


Why I wrote this?

Our mission is to help you create effective and inclusive job postings. This includes being compliant with EEO standards. Ongig flags missing sections (e.g., an EEO tagline) and give suggestions to improve the language to attract diverse talent. Please, request a demo to learn more.



  1. EEO is the Law Poster – US Equal Employment Opportunity Commission (by EEOC)
  2. What Is an Equal Opportunity Employer Statement? (by Kerry Wang)
  3. Do I need to include an EEO statement in our job postings? (by Kyle Cupp)

by in Diversity and Inclusion