If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and their recruiting starts at the top…with Co-founder & CEO Mark Zuckerberg. Here are 7 recruiting strategies I’ve observed from Zuckerberg: 1) “You should never… Read more »
Epsilon’s Unique “Welcome to…” Page for Candidate Experience
I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »
The Top 100 Applicant Tracking Systems in 2018
2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ——————– A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by… Read more »
The 8 Key Stakeholders in a Job Description Rewriting Project
A head of Talent Acquisition asked me the other day: “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »
Applying The 6 Principles of Persuasion To Recruiting
One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »
5 Ways to Provide a “One-Click” Candidate Experience
Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »
Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”
Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Gender-biased job titles are so prevalent that Ongig now offers a job title bias checker in our Text Analyzer software. After all, if you show gender bias in the job title, a candidate might not even read the rest of… Read more »
3 Examples of “Mini Career Site” Job Descriptions
Audra Knight recently recommended you treat your job description like a “mini career site“. For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »
8 Ways to Create “Dynamic Job Descriptions”
Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »
How to Write a Job Description Like an Ad Copywriter
You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »
Colliers Adds Employee Value Proposition Taglines to Job Postings
Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”. E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »
10 Tips for Writing Effective Job Descriptions
A few tips from my 20+ years of writing job descriptions: Note: If you’re lazy like me, a lot of the principles below are built into software such as these: The Top 6 Augmented Writing Tools for Job Descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples. Put First… Read more »
Top HR and Recruiting Conferences in 2018
Here’s a list of top upcoming Human Resources, Talent Acquisition and Recruiting conferences, events and expos of 2018. We’ll update this as new conferences and dates are announced. Social Recruiting Strategies Conference (Jan. 31-Feb. 2 in San Francisco, CA) Future of recruiting with AI Cool and new tools for recruiting in 2018 Driving… Read more »
8 Ways Applicant Tracking Systems Help Employers
Selecting a new applicant tracking system is a major investment (see ATS Pricing). You need to be crystal clear about the main benefits of an ATS and any cost and time savings they provide. We asked Sara Pollock, head of Marketing at ClearCompany (Talent Management Software) to share her thoughts on all this. She believes that… Read more »
Awesome Interview with “Employment Brand Boundary Breaker”
Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »
