Recruiting Videos

The 14 Amazonian Recruiting Videos (all Women!)

Posted by & filed under Recruiting Videos.

I’m real impressed by Amazon’s Beyond the Badge set of recruiting videos utilizing different female team members. A few reasons: Video length — Each recruitment video is around one minute or less– this is good. Ongig’s data shows that candidates usually trail off after about 45 to 60 seconds. Diversity — The videos are all of women, which… Read more »

Campus Recruiting, College Recruiting

Bravo to Microsoft for Letting Students See and Email their Recruiter

Posted by & filed under University Recruiting.

If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »

Yelp Recruits Sales Reps by Location Using Slideshare

Posted by & filed under Employer Branding.

If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »

CDK Stands Out With Eye-Opening “Infographic” Job Descriptions

Posted by & filed under Job Descriptions.

If you want your jobs to stand out to the best talent in the world, you need your job description to pop. One innovative new approach CDK Global is using is to include a graphic about the job within the job description — I call this an “Infographic Job Description” — let me know if you… Read more »

How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions

Posted by & filed under Employer Branding.

I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »

revenue per employee pareto

The 80/20 of Hiring: How Your Next Star is Worth $30,457,216

Posted by & filed under A-Players.

The top star of your next 100 hires should generate about $30,457,216 in revenue per year. Believe me? That’s the math for the top hire at an average S&P 500 company (and makes Facebook’s hacquisition value of $500K to $1 million per engineer look downright cheap!). Let me explain the math behind the $30 million claim: First off, we… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

Posted by & filed under Employer Branding.

The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

GEICO Goes Local With Location-Based Microsites

Posted by & filed under Microsites.

It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »

Talent Management Starts With Employer Branding

Posted by & filed under Employer Branding.

The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »

5 Ways HR Executives Can Boost Employee Retention

Posted by & filed under Human Resources.

The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »

Build A Candidate Pipeline With LinkedIn Publisher

Posted by & filed under Social Recruiting.

LinkedIn’s move to become “The Definitive Professional Publishing Platform” is taking shape. Less than one year after providing mainstream access to LinkedIn members, the results are compelling. In December 2014, I published an article titled “Uber Job Ad Reveals Company Mindset” on LinkedIn. I was astonished by the results: 111K+ views, 500+ likes, and 200+… Read more »

It’s Time To Embrace Glassdoor

Posted by & filed under Employer Branding.

Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »

New CEO Takes To Twitter For Recruiting

Posted by & filed under Social Recruiting.

A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out.     Think about how common the narrative for San Francisco startups has become…. Read more »

Evergreen Jobs

Posted by & filed under Job Descriptions.

I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »

Uber sign

Uber Job Ad Reveals Company Mindset

Posted by & filed under Job Descriptions.

I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »