7 of the Best Job Ad Examples

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The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »

7 Free Fixes to Remove Gender Bias from your Job Postings

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If you want to attract more female candidates, a good place to start is to eliminate your job description bias. Job description gender bias is the easiest lever for you to pull to hire more women. The 80/20 Rule is in effect here. Well, almost. You can remove about 70% of job description gender bias… Read more »

10 Awesome Video Job Description Creation Tools

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Video job descriptions grab the attention of busy candidates. They also boost candidate time-on-page (engagement!). Here’s a list of tools to consider: 10 Awesome Video Job Description Creation Tools   VideoMyJob A recruitment video production app that allows companies to make video in-house.     They allow employers to streamline video production. They segment the… Read more »

3 Examples of Pay Transparency Law’s Impact on Job Postings

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Pay Transparency is hotter than ever.  And equal pay laws are changing fast. 17 states now ban salary history to go along with 19 more local (cities, counties, etc.) bans, according to the great resource HR Dive (see Salary history bans). Some of the new state laws have an impact on your job descriptions/job postings. Not… Read more »

41% of the Fortune 500 Are Using Recruitment Marketing Platforms

Posted by & filed under Recruitment Marketing.

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Recruitment marketing platforms are attracting and engaging talent more than ever. We recently published The Top Applicant Tracking Systems used by Fortune 500 Companies. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. It turns out: “41% of Fortune 500 companies use… Read more »

Virtual Assistant Job Description Template

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Need to hire a virtual assistant? I’ve hired 5 in my career and thought I’d  share the virtual assistant job description template I use for these hires. I like to think I get better each time I write a new JD to hire a VA. And special thanks to my friend Ramit Sethi of I Will… Read more »

3 Taleo Clients Enhancing Their Job Postings (Before & After)

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Your job postings are a key piece of your recruitment strategy. And if you’re a Taleo client there’s a good chance you’re considering enhancing your job postings. The top-level goals of your job postings are to: Engage the candidate Convert the candidate With these goals in mind, you’ll want to look at your Taleo job… Read more »

A Secret & Easy Way to Recruit Veterans from Your Career Site

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Want to recruit veterans or enlisted members of the military? I’m guessing yes. There are 1 million+ people in the U.S. Armed Forces and 250,000 per year transition out of the U.S. military. If you want to recruit veterans better, first you have to speak their language…their job lingo in particular. Veterans and enlisted members… Read more »

Recruitment Marketing: The Ultimate Guide

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Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing The 6 stages of the recruiting funnel 4 recruitment marketing strategies The 3 major benefits you’ll see from effective recruitment marketing So if you want to engage more candidates… Read more »

5 Examples of Affirmative Action Plan Statements

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Some of you need to have affirmative action plans, according to the Executive Order 11246 Title 41 Affirmative Action Requirements. As part of this, you publish what’s called an affirmative action statement  (or “affirmative action policy statement”) Below are 5 samples of affirmative action statements. You might also check out SHRM’s “Affirmative Action: Statement of Affirmative… Read more »

7 Examples of the Questions Top Brands Use to Start Their Job Postings

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Starting your job posting with a question is smart and effective. Just like it’s proven in sales that asking questions can convert customers at 10X the rate than average (see the SPIN Selling book), so too does asking questions in your job ads. The reason? Yep, I just asked YOU the reader a question. 🙂… Read more »

The Ultimate Job Board For Video Talent?

Posted by & filed under Recruiting Strategies.

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There’s a new job board in town and it’s focused solely on video. Vimeo, known as one of the biggest video sharing platforms recently announced its entry into the job market with Vimeo For Hire.      They’ll have over 30,000 video producers, editors, directors, operators, and more available for hire. “Every business, brand,… Read more »

10 Examples of Awesome Inclusion Statements

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Inclusion Statements appear on web pages, within job postings and, sometimes, in bigger reports (see PepsiCo below). They have become vital copy to attract the best talent. After all, the best talent values inclusivity. Here are 10 examples of Inclusion Statements I hope you draw inspiration from: 10 Inclusion Statement Examples   IBM IBM’s web… Read more »

15 Examples of an Awesome “About Us” Statement

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An About Us statement is a critical piece job posting or web site. Like any content on your job pages, it’s an opportunity to sell the candidate! After reviewing thousands of About Us statements through our Text Analyzer job description software, I want to share a few things in this article: What content to consider… Read more »

3 Examples of Cornerstone OnDemand Job Page Overlays

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Are you an employer using Cornerstone OnDemand? Cornerstone’s product offerings include: Cornerstone Recruiting Cornerstone Learning Cornerstone Performance Cornerstone HR  I’ll focus on Cornerstone Recruiting because that’s where the applicant tracking system is — and where the job pages are generated.   What is a Cornerstone OnDemand job page overlay? A job page overlay is a… Read more »