Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
The Top 8 Things Candidates Really Care About in Employer Branding
When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »
Topgrading for Dummies: The 3 Must-Haves for Hiring an “A-Player”
I know Topgrading really well — and I feel like a Jedi when I use it to hire. In October 2005, a bunch of my favorite friends (including the great Eben Pagan) and I got certified in Topgrading directly from Topgrading book author Brad Smart in his hometown of Chicago. For us hiring nerds, it… Read more »
Best of Talent Acquisition Summit 2017 (in Tweets)
The Talent Management Alliance puts on a handful of talent, people, and recruiting conferences every year. Last week was the 2017 Talent Acquisition Summit which covered the following topics: Employer Branding Best Employer branding tools Employer branding strategy Recruiting and Sourcing Strategy Sourcing high quality talent Internal mobility strategies Employee referral programs Streamlining and Automation… Read more »
San Francisco Biotech Couple Posts This Nutty Job Ad for a Personal Assistant
If you ever thought that your job descriptions were too picky, just read on. A biotech couple in San Francisco posted a rather unusual ad on Craigslist last week. I pasted the full ad below with bold highlights for parts that stood out or made me chuckle. I also included a few “RK Notes” with my own commentary…. Read more »
44% of Brassring ATS Clients Have Broken Back Button Pages
If you’ve got Brassring as an ATS, you might want to double-check the following candidate experience flow to make sure your candidates are not experiencing a Confirm Form Resubmission error page (aka “a broken back button”). Here’s the candidate experience flow you should quickly test: 1. Searches for a Job The candidate does a Brassring-powered… Read more »
What Google For Jobs Means for Talent Acquisition Leaders
HR Tech/job board pro Jonathan Duarte was kind enough to give his thoughts on what Google for Jobs means for talent acquisition leaders. 1) Why should heads of talent acquisition/recruiting care about Google for Jobs? The biggest impact Google For Jobs will have is simply increasing the volume of active candidates applying to jobs. That’s… Read more »
5 Company Career Site Mistakes To Avoid
Make sure to avoid these 5 common mistakes on your career site — doing so will vastly improve your digital candidate experience: 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific… Read more »
Employer Branding Interest Has Tripled in the Last Decade
According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding, the process of presenting a… Read more »
18% of Taleo ATS Clients Have Broken Back Button Pages
Interesting factoid we just found when looking at 363 Taleo clients — when a candidate does a career site job search via the Taleo ATS, then views the job description, and then clicks the back button, there is an error page in about 18% of clients. Here’s the candidate experience flow: 1. Searches for a Job The… Read more »
7 Easy Tips for Writing a More Effective Job Description
1. Job Description Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words. Note: Check out our free Job Descriptions Guide… Read more »
Big Employers Using Maps on Their Job Descriptions
Job descriptions are evolving and turning into a one-stop shop for candidates; giving them as much information as possible to make the decision to apply or not. A key aspect of any job description/opening is location. We’re not talking about listing the city and state in the job req title, but actually providing a map… Read more »
7 Eye-Catching Recruiting Stats from Silkroad’s 2017 “Sourcing Report”
There are many valuable sourcing stats and insights in the “Sources of Hire 2017 Report” from applicant tracking system company Silkroad. Here are the top 7 that caught my eye: 46% of employers had difficulty filling jobs in 2016 (up from 32% in 2015) 92% of employers expect an increase in competition for talent this year Employee referrals… Read more »
10 Ideas to Spice Up Boring Job Descriptions
Your job descriptions don’t have to be boring, text-based pages that reek of the days of dial-up phones and fax machines. Here are a handful of easy ways to spruce up your job descriptions to attract the very best talent. Note: Check out our free Job Descriptions Guide — it tells you everything we know… Read more »
5 Ways to Utilize Your Employees On Your Job Ads
If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »
