When it comes to big brands using the word “diversity” in a sentence, it can often feel tokenized or misused.
For years, underrepresented groups have endured exclusionary treatment. But times are changing, and businesses are too. One way co.s show support for candidates (and employees) from diverse backgrounds is through their marketing language.
Here are 6 ways brands are defining what “diversity” means to their company culture (and their success):
How Big Brands Define “Diversity” in a Sentence
These 6 brands use marketing language to define what diversity in a sentence really means to them (on their career site or in their diversity statements). Here’s how:
Amazon Diversity is about “Perspective”
When Amazon uses the words “diversity” and “diverse” in a sentence on their DEI page, it focuses on perspective:
“Our diverse perspectives come from many sources, including gender, race, age, national origin, sexual orientation, culture, education, and professional and life experience. We are committed to diversity and inclusion and always look for ways to scale our impact as we grow.”
Amazon’s goal is to gain perspectives from as many backgrounds as possible to better their company and brand.
Asana Diversity affects Business/Bottom Line
Asana is one of the remote collaboration tools that millions of people became familiar with during the Covid-19 pandemic. Asana believes that a diverse and inclusive company contributes to greater success.Here’s how Asana uses diversity in a sentence in their DI&B message:
“Diversity impacts business. Inclusion impacts culture. In order for our employees to do their best work, and for us to achieve our mission, everyone at Asana must feel respected, valued, and that they belong.”
Johnson & Johnson Diversity creates “Competitive Sustainability”
Johnson & Johnson’s Global D&I vision is geared towards staying competitive and being diverse/ J&J wants to:
“maximize the global power of diversity and inclusion, to drive superior business results and sustainable competitive advantage.”
Their marketing language recognizes the value that diversity plays in strengthening its competitive edge.
Marriott International Diversity supports Social Vitality
Marriot’s D&I message uses “diversity” in a sentence that shows their commitment to social vitality:
“We believe our strength lies in our ability to embrace differences and create opportunities for all employees, guests, owners and franchisees, and suppliers. Marriott’s core value of putting people first includes our commitment to diversity and inclusion, a company-wide priority supported by our board-level Committee of Excellence.”
At Marriot, the focus is on being a diverse community…and working together, not alone.
Mastercard Diversity means “Innovation”
Mastercard focuses on the core role “diversity” plays in company innovation. In an interview about Mastercard’s global diversity agenda, CEO, Ajay Banga’s told GC Magazine:
“In short, diversity matters…diversity is what drives better insights, better decisions, and better products. It is the backbone of innovation.”
This shows using “diversity” in a sentence at Mastercard carries real weight and is valuable at all levels of the business.
Nike Diversity equals “Creativity”
Nike uses creativity to influence their marketing language (and diversity stance) by working with artists, athletes, and artisans from all over the world. Nike’s business purpose statement uses “diversity” in a sentence about being creative and innovative…for company growth:
“Our approach to business growth is fueled by the belief that diversity — in all its forms — fosters creativity and accelerates innovation.”
Nike sets new goals every year for improved employee diversity based on these values.
Why I Wrote This?
Using the words “diversity” or “diverse” in a sentence is better received when companies back it up with action. Ongig scans job ads for language that excludes diverse talent.