Do you have too many candidates for certain positions? Check out what Delta Air Lines is doing — they are using video job previews for their 12 categories of job descriptions to help candidates self-select out of applying. Here’s an example of the video they use for their Flight Attendant jobs: And here’s an… Read more »
Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs
If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »
Carmax’s Job Ad Pops With Employer of Choice Award & Map
We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »
Talent Acquisition Eclipses Employer Branding and Recruitment Marketing
If you are a recruiting word nerd like me, you might find this data from Google Trends interesting. I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years. It turns out that 5 years ago, Recruitment Marketing… Read more »
Kimberly-Clark Launches Personality Quiz to Attract Millennials
How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »
How One Underdog Out-Recruits the Big Dogs for Free with “Keyword Density”
Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »
Boomerang Employees: A Free Source of Qualified Candidates
Software Advice, an applicant tracking software consultancy, recently released an infographic (preview below) on why boomerang employees are booming. Here are some highlights: Over 3 million workers left their jobs by choice in July 2016. 40% of employees say they would consider returning to a company where they previously worked. 76% of HR professionals say they… Read more »
USA Crushes In “Appeal” Factor Segment of 2016 IMD World Talent Report
IMD recently released its 2016 World Talent Report and ranked the USA 14th (out of 61 participating countries) in the 2016 World Talent Ranking. Note: IMD is also known for its World Competitiveness Ranking and Business Competitiveness Report. IMD bases its World Talent Rankings on 3 primary factors: Investment & Development, Appeal, and Readiness. We focused on… Read more »
Brookdale’s Amazing New Company Career Site
The senior living leader Brookdale had redone its company career site and its chock full of inspiration and best practices. The career home page starts strong with an effective image and sub-headline. Next up: They use a favorite approach of the best career sites: they show the recruiters and provide their email addresses. Remind me:… Read more »
How Google’s New “Mobile-First Indexing” Re-Ranks Your Job Pages
Google is shuffling the deck in terms of mobile recruiting/SEO and where your job pages appear. If you pay attention to this, Google will deal your cards first off the top of the deck. If you don’t, your cards will be dealt much later in the game if at all. The difference in Google SEO traffic for… Read more »
What Do Millennials Really Want In a Job?
If you are like every other Talent Acquisition leader I’m talking to these days, a top 5 priority is recruiting millennials. Jobs for quality millennial workers are abundant these days, so this is no easy task. Only 44% of executives say that they are happy with how they’re reaching candidates. I came across some useful research on… Read more »
The Top 5 Reasons Millennials Reject Your Jobs
My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions. Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »
How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)
Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?” Google Search Term # of Monthly Searches job description template 7,920 how to write a job description 1,920 job descriptions samples 1,056 how to write job description 849 writing job descriptions 246… Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
Best Tweets From The TA Tech Conference 2016
The Human Resource Executive TA Tech Conference had Twitter ablaze the past couple of days. The conference was focused on talent acquisition technology in 3 areas: Sourcing & Assessment, Candidate Engagement, and Talent Strategy. Here are some of the best tweets from the TA Tech Conference: @RGoldberg began to show pics of employees in… Read more »
