Maslow’s Hierarchy of Candidate Needs (for Job Ads)

Posted by & filed under Job Ads.

I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »

Things to Avoid in Your Job Titles graphic

5 Things to Avoid in Your Job Titles

Posted by & filed under Job Descriptions.

A job title is the first part of a job ad that a candidate sees. Its purpose is critical: to get the candidate to click through to read the entire job ad. Below are some common mistakes to avoid in your job titles: Note: This article is part of our ongoing series on job titles called: Job Titles: The… Read more »

ERE Sourcecon 2018 (Fall) Recap: Most Valuable Tweets

Posted by & filed under Conferences.

One of the more engaging, recruiter-based, HR conferences of the year is ERE’s Sourcecon. They go into depth on everything recruiting including a Hackathon. Topics covered the past couple of days included: Technical sourcing Post-apply candidate experience and tools Recruiting hacks Candidate marketing Recruiting neurodiversity Employer branding Data mining If you missed Sourcecon here are… Read more »

How to Write Job Descriptions to Attract Millennials

Posted by & filed under Recruiting Strategies.

Recruiting millennials is critical. Millennials (born 1982-2003) will make up 1 of 3 adults in America by 2020 and 75 percent of the workforce by 2025, according to the Brookings Report (see “How Millennials Could Upend Wall Street And Corporate America”). Veronica Wright, a CEO at ResumesCentre talked about hiring millennials recently: “The energy and… Read more »

Jeff Bezos speaking

8 Famous Jeff Bezos Quotes to Inspire Candidate Experience

Posted by & filed under Candidate Experience.

One of Amazon’s greatest advantages is their ability to innovate the customer experience. And we in recruiting all know the “candidate” IS the “customer”. We decided to have some fun and take 8 Jeff Bezos quotes and replace “customer” with “candidate”. Read these over and really zoom out. Are you obsessively focused on candidates and creating… Read more »

Dell Inserts “Join Our Talent Community” Before Application on Job Descriptions

Posted by & filed under Job Descriptions.

Some of you may worry that you’ll lose a candidate during your lengthy ATS apply process. Dell has a nice workaround to make sure it doesn’t completely lose the candidate. Here’s the candidate experience flow: 1. The first step is that the candidate clicks apply on Dell’s nice dynamic job description: 2. Dell then offers… Read more »

HR Tech Conference 2018 Recap: Most Valuable Tweets

Posted by & filed under Conferences.

The Human Resource Executive HR Technology Conference is consistently one of the biggest HR conferences of the year. Since there were so many insightful tweets we made a table of contents to make it more organized. Enjoy! Table of Contents Employee Experience & Engagement Candidate Experience Recruitment Marketing & Content HR Technology Women in HRTech… Read more »

How Long Should a Job Title Be?

Posted by & filed under Writing Job Descriptions.

I’m sometimes asked how long a job description title should be. Below are a few opinions from others I trust. Note: This article is part of our ongoing series called Job Titles: The Definitive Guide.  1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with… Read more »

Job Page Overlays graphic

Boost Your “Digital” Candidate Experience with Job Page Overlays

Posted by & filed under Job Pages.

What is a Job Page Overlay? A job page overlay (or job wrapper) is a design layer you put over your applicant tracking system to generate new job pages. This  makes your pages more engaging and attractive to candidates. You get a higher time on page and apply rate. Why Use a Job Page Overlay… Read more »

Average time spent viewing job ads

How to use Candidate “Commitment Theory” to Boost Engagement & Apply Rates

Posted by & filed under Candidate Engagement.

Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »

writing an eeo statement

Caution: Are You Using the “Kitchen Sink”-Style EEO Statement?

Posted by & filed under Diversity and Inclusion.

Are you using an EEO statement like below? There are a few reasons that the above EEO statement is less effective at attracting candidates/diversity. It’s: Too long. At 64 words, it’s a tough read Not punchy (21 words per sentence) (8 to 13 would be better) More likely to offend (it’s tough to keep track… Read more »

Top 15 Job Description Problems

Top 15 Problems TA Pros Have with Job Descriptions

Posted by & filed under Job Descriptions.

I wrote recently about The Top 10 Problems TA Leaders Tell Me About. Job Descriptions was the #1 category. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And, for more tips on writing job descriptions, check out How to Write a Job Description — Best Practices… Read more »

JobG8 Job Board Summit Logo

Job Board Summit 2018: Most Valuable Tweets

Posted by & filed under Conferences.

The Job Board Summit is an annual conference presented by Jobg8. Based on recruiting, The Job Board Summit looks into new technology, recruiting, recruitment marketing and much more. Special thanks to Matt Charney, Steve Levy, Ben Forstag, Jackye Clayton for keeping all of us up to date through Twitter. We put together a list of the… Read more »

My Diversity Recruiting Webinar “Sneak Peek”

Posted by & filed under Writing Job Descriptions.

I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »

Talent Acquisition problems companies have

The Top 10 Problems TA Leaders Tell Me About

Posted by & filed under Recruiting Strategies.

My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »