I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »
Last week we wrote about the 5 basic metrics for your careers site. The article was inspired by two talent leaders we talked to who are using Google Analytics to better understand their careers site and candidate experience. As a follow up, we invited these two talent leaders to share more about how they got started… Read more »
Being a recruiting nerd, I was excited when two separate talent leaders told me last week that they spend several hours each month in Google Analytics. During hundreds of conversations with talent leaders over the last two years, this has been a rarity. To have two in one week was refreshing. Refreshing because Google Analytics… Read more »
Sourcing gurus from across North America and EMEA assembled in Atlanta, Georgia last week to discuss the latest in sourcing strategies. The event was well-attended by recruiting leaders and sourcers from a variety of top companies. During the conference, the #sourcecon twitter feed did a “Best Of” takeover of the @ongig handle. A full spectrum… Read more »
Remember the days of “post and pray”? For most recruiters that phrase will conjure memories of placing an ad on a job board (or newspaper), and hoping a great candidate will respond. The relationship was transactional, and both employers and candidates understood that. The advent of the internet, social media, and mobile devices has changed… Read more »
Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »
I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »
We’ve been playing around with Google Trends lately — check out the trend of search traffic volume to the 3 major social networks and the word “recruiting” over the last 5 years. Facebook gets the highest search volume (18% higher than Twitter and more than triple LinkedIn), though it’s fairly flat over the last 12… Read more »
In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »
It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »
Often times in social recruiting, the three top networks are treated the same. Recruiters promote new jobs, hoping to access the social network around them. They ask people on their team to share jobs on their networks. As well as tools like Bullhorn, Jobvite, and Zao that are created to sign-in employees for automated job… Read more »
I like trends, and the recruiting trend of things going more granular is one I’ve been thinking about lately. By “granular”, I’m talking about things getting chunked down to smaller, more particular items…think grains of sand on a beach versus the beach itself. The Internet is causing all this of course…I know, no big… Read more »
In Employer Branding circles, it’s catchy to hear that “candidates are behaving like consumers”. What does it really mean? From our perspective, it means that candidates are doing their homework on a company prior to applying. It’s like purchasing a big ticket item. You’re typically not going to buy a house or car without doing… Read more »
I was inspired recently when reading an article by Lisa Jones published on The Undercover Recruiter. The title of her article was “Why Your LinkedIn Company Page Is Still More Important Than Your Website“. The article caught my attention as I’m looking at careers sites daily, and breaking down the data on how they perform…. Read more »
I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »
