5 of the Best Talent Community Opt-In Pages

Posted by & filed under Recruitment Marketing.

Creating a Talent Community opt-in on your careers page and job descriptions is one of many ways to build a talent pipeline. Once you have an opt-in in place you can use 5 Easy Ways to Build a Killer Talent Community for some advance strategy. Here are some companies that have dedicated a whole page to the… Read more »

5 Easy Ways to Build a Killer Talent Community

Posted by & filed under Recruitment Marketing.

If you already have a talent community (congrats!) then I bet you’re missing at least one idea below on how to grow yours. If you don’t have a talent community, then these 5 easy ideas will hopefully show you how easy talent communities are to grow. First, what is a talent community?  A talent community (also called… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »