Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »
Posts Tagged:Job Descriptions
5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle
When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »
5 Storytelling Steps to Transform Your Career Site
If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »
Employer Branding Strategies from Working at Uber, WeWork and Autodesk
If you’re into employer branding, you’re in for a treat. Below is my interview with Andrew Levy. Andrew and I first met in 2012 at a TMP Worldwide/Intuit vendor day. Jason Webster of Ongig/Glassdoor/Greenhouse fame was there too. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a… Read more »
6 Steps for Creating the Best Job Postings (with Template)
The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »
5 Stats & Tips on Gender Diversity Recruiting
“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy. 1. “Men apply for a job when… Read more »
10 of the Best Job Descriptions in 2019
If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »
3 Examples of SuccessFactors ATS Job Page Overlays
If you’re a SuccessFactors ATS customer you may be looking for ways to customize your SuccessFactors pages. As one TA leader told me: “I want to complete control of the UI of the job!” The SuccessFactors ATS, like other ATS’s, is mostly focused on “tracking” (not “attracting”) candidates. As they should be. Here’s an example… Read more »
[INFOGRAPHIC] 5 Key Elements of Your “Digital” Candidate Experience
The Digital Candidate Experience is an integral part of recruiting and talent acquisition. You might recall 5 Key Steps Of Your “Digital” Candidate Experience we published a while back. We decided to make an infographic for easy readability and quick reference. You can download the infographic HERE. Why I Made This There are many aspects of the candidate experience… Read more »
5 Examples of Greenhouse ATS Job Page Overlays
If you’re a customer of the awesome Greenhouse Software ATS, you may be looking for ways to enhance your job pages. Remember what James Ellis of The Talent Cast said about ATS’s: “Applicant tracking systems were never meant to be pretty (external), they were meant to help manage workflows (internal)”. A default, out-of-the-box Greenhouse job page might… Read more »
6 Reasons to Include Commute Time on Job Ads
The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at, <1% include this information. Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare). An Example of Commute Information… Read more »
“Needs”-Based Job Ads Outperform “Skills” Job Ads by 14%
I love job ads. I just found a study on them that I feel silly for missing. Sorry! It shows that speaking to a candidate’s needs in a job ad gets you 13.6% more applicants than focusing on the skills your job requires. In other words, focusing on THEM beats focusing on YOU. Not only… Read more »
A List of 20 Awesome Employee Benefits
Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »
5 Key Steps Of Your “Digital” Candidate Experience
When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Here are 5 steps of your “digital” or “pre-apply” candidate experience and the purpose they serve: 1. Company Career Page Company career pages should be focused on attracting and engaging. Check… Read more »
7 Reasons “Why” Candidates Should Work for You
The most important question a candidate has is: “Why should I work for you?” The operative word is “why”. That’s why it’s surprising that the 4 most common sections of a job description focus almost entirely on answering the question “What?” Examples: Overview/Summary of Job — Most JDs use this to say “what” the position… Read more »