I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does… This page lists out about 30 recruiters. Ongig automatically inserts… Read more »
Posts about Employer Branding
The Top 8 Things Candidates Really Care About in Employer Branding
When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »
Employer Branding Interest Has Tripled in the Last Decade
According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding, the process of presenting a… Read more »
Amazon Has $1.2 million in Market Value per Employee to Attract Talent
Thanks to “Larry the Recruiter” of Management and Capital Partners for pointing out this interesting video from NYU Marketing Professor Scott Galloway. Amazon is notorious for de-prioritizing profits and instead focusing on growth. Professor Galloway makes the point that Amazon’s sacrifice of profits has boosted its market value so much that Amazon now has 10X the market value… Read more »
The New Marines Recruitment Ad Campaign Focuses on Attracting Millennials
The Marines recently rolled out their latest recruitment ad campaign this past Friday focused on attracting women and millennials (those of recruiting age). Strategically placed, the ad campaign aired during the first round of the beloved March Madness college basketball tournament. “The campaign was created around three concepts, fighting self-doubt, fighting the nation’s battles and… Read more »
Negative Digital Candidate Experience Looks Like This…
If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »
2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2
The 2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »
Glassdoor Summit Day 2 Summary
The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »
This Employee Value Proposition is Front and Center
Nice to see Parexel (pharmaceutical ) putting its Employee Value Proposition (EVP) front and center on their career home page (right above the job search). …it then leads to this pop-up of how they define their EVP. [starbox]
Google Now Shows 10 to 15 Pictures per Job Description
If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to… Read more »
The Simple 3 Step Process to Employer Branding
Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »
Top 17 Company Reviews & Ratings Sites [2021 Update]
Company review sites are a top resource for job seekers. You can think of them as a “Yelp for employers/companies”. It’s important to know where job seekers doing their research so you can manage your employer brand and reputation. So I created a list of 17 top company review sites to reference. Some sites feature… Read more »
5 Steps to an Employer Branding Strategy For Instagram
We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »
Companies Are Getting Serious About Employer Branding
Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »
Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”
Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad: The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in love… Read more »
