Recruitment marketing is vital to talent acquisition. In the guide below, I share a primer on all things recruitment marketing. You’ll find tips including: What is Recruitment Marketing? The Recruiting Funnel & Recruitment Marketing Awareness Facebook Recruitment Marketing Examples Interest & Consideration Recruitment Marketing Strategies Company Career Page Job Postings Diversity & Inclusion Statement Diversity… Read more »
Posts Tagged:Social Recruiting
2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2
The 2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »
The Top 5 Reasons Millennials Reject Your Jobs
My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions. Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
The “News Feed Effect”: A Secret Weapon for Building Pipeline for Free
If you want a simple (and free!) social recruiting tip, try adding visuals to your job descriptions. We all know that hardly anyone will share a plain text-based job description. However, if you add quality images or video to your job descriptions (did you see that Google recently began adding 10 to 15 pics per job description) then you… Read more »
Layoffs: One Company’s Trash Is Another’s Recruiting Treasure
If you’re a company that heavily relies on engineering and sales talent, keep an eye on companies who are downsizing (laying off people). In late 2015 Twitter decided on a big layoff estimated at about 8 percent of its workforce, with particular emphasis on product and engineering departments. This sparked a huge hiring frenzy in… Read more »
Turn Your Facebook Careers Page Into a Recruiting Machine
Facebook has a massive 1.7+ billion active monthly users which means your company should be actively recruiting on this social network. Here are 10 ways you can turn your Facebook careers page into a recruiting machine: 1. Create a separate Facebook Page dedicated to Careers Recruiting and careers are such big efforts for companies there… Read more »
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
Build A Candidate Pipeline With LinkedIn Publisher
LinkedIn’s move to become “The Definitive Professional Publishing Platform” is taking shape. Less than one year after providing mainstream access to LinkedIn members, the results are compelling. In December 2014, I published an article titled “Uber Job Ad Reveals Company Mindset” on LinkedIn. I was astonished by the results: 111K+ views, 500+ likes, and 200+… Read more »
It’s Time To Embrace Glassdoor
Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »
New CEO Takes To Twitter For Recruiting
A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out. Think about how common the narrative for San Francisco startups has become…. Read more »
Evergreen Jobs
I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »
Top Tweets from the Social Recruiting Strategies Conference
Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »
11 “Must See” Recruiting Stats From Ongig In 2013
In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »
The Best Network For Sharing Jobs
Often times in social recruiting, the three top networks are treated the same. Recruiters promote new jobs, hoping to access the social network around them. They ask people on their team to share jobs on their networks. As well as tools like Bullhorn, Jobvite, and Zao that are created to sign-in employees for automated job… Read more »
