How Unreadable is Your EEO Statement?

Posted by & filed under Diversity and Inclusion.

Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »

14 Examples of the Best Company Career Sites (2018)

Posted by & filed under Company Career Site.

We review 100’s of company career pages and found these 14 that really stand out. Check out each career page idea we highlight that makes these among the best. Everlane Creative headline — They use a written letter approach (e.g. “Dear rule-breakers…”) which immediately differentiates them. They alienate the non-prospect — Bravo! They leverage the… Read more »

How to Write a Job Description Like an Ad Copywriter

Posted by & filed under Writing Job Descriptions.

You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

Posted by & filed under Job Descriptions.

You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

7 Mistakes to Avoid When Writing a Job Description

Posted by & filed under Writing Job Descriptions.

Words matter…especially in job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through. This applies to both job postings on job boards as well as on your own company career site. Here are a… Read more »

3 Awesome Company Diversity Pages

Posted by & filed under Diversity and Inclusion.

If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »

Companies Are Getting Serious About Employer Branding

Posted by & filed under Employer Branding.

Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »

7 Cool and Effective Tips for Your Careers Site

Posted by & filed under Company Career Site.

I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »

10 Awesome “Careers Page” Ideas You Might Have Missed

Posted by & filed under Company Career Site.

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »