Two things popped on my radar this weekend, an article questioning Yahoo!’s Employer Brand and a friend’s Facebook photos about a weekend hackathon at that same search company. The timing of the two was incredibly interesting. First, Lauren Indvik’s story about Yahoo! earned top trending status in my LinkedIn feed this past weekend. Her article titled… Read more »
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How One Recruiter is Crushing Another on Craigslist
Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)? “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »
Bullhorn Reach Should Thank You For The Free Marketing
If you’re connected to recruiters on LinkedIn, you’ve seen the Bullhorn Reach logo in your news feed. My attention was grabbed when I saw top recruiters from Deloitte, Dow Jones, and Twitter marketing the product. Scroll down the news feed a bit further, and an ace recruiter from Lookout was marketing Bullhorn Reach as well…. Read more »
How Ongig Found Its “Unicorn” Designer for Free…Well Almost!
Jason, Kevin and I are very psyched, and relieved, to have finished our “Unicorn Designer” search (welcome aboard, Max as employee #4!). This Unicorn search didn’t start off easy: our first real screened candidate walked out out of our offices in the middle of our Topgrading interview — I had never seen that before. And… Read more »
How YouTube Is Hurting Your Recruiting Strategy
Video has become an effective tool in recruiting. Most Talent Leaders realize that video tells a better story than a text-based job description and 30 minute phone call. Ongig’s platform confirms that theory as we see an average time of 4 minutes 25 seconds on each of our job pages. And that average is aggregated… Read more »
The $20,000 Email
I’m a studious reader of sites like ERE.net, SourceCon, TLNT, and RecruitingBlogs. I’ve read the debate over the demise of agency recruiting. A debate which is filled with emotion, and where sentiments are strong. Reading the commentary and online debate provides perspective, but to me it’s not enough. That’s why a recent conversation with a… Read more »
“Cookie-Cutter” Recruiting Is Killing Your Employer Brand
As we’ve learned over the last few weeks, recruiters are taxed for time in their pursuit of top talent. This is largely due to the fact they are managing between 15-50 job openings at a time on average. The end result is the dreaded “cookie-cutter” approach. We’ve heard from leaders in corporate recruiting that they want… Read more »
Top 5 Frustrations In Corporate Recruiting
Recruiting is difficult. Hiring an awesome employee is a very personal experience for both the candidate and the hiring team. Candidates have aspirations, thoughts, beliefs, and feelings. Recruiters have the same, with the added pressure of big hiring goals to hit. We’ve been curious to know more about the things corporate recruiters perceive to being… Read more »
Kudos to Asana for Using “Responsive Design” in their Job Descriptions
If the mobile traffic to your job pages is like Ongig’s or our clients, you’re seeing about 15% to 25% of your users using a smart phone or tablet. And that % is about double what it was last year. But the smaller screens mean that you’re going to have adjust the design of your… Read more »
Is Facebook Stickier Than LinkedIn?
Anyone with an eye on talent acquisition has seen the debate on whether Facebook or LinkedIn is stickier in attracting top candidates. A popular perspective is that Facebook is where you keep your personal friends, while LinkedIn is where you keep it professional. In fact, most of the folks I talk to tell me this… Read more »
How To Make Low-Cost Recruiting Videos That Drive Your Employer Brand
If you’ve read the book Blue Ocean Strategy, you know that the authors outlined ways to create uncontested market space and make the competition irrelevant. Apply that to recruiting, and video has been one of the tools highly discussed in setting a company apart with candidates. The challenge is that video may seem difficult to… Read more »
A Few Easy Ways to 20X Candidate Engagement on Your Careers Page
We were psyched when Jobvite yesterday released the stat that 56.63% of people spend less than 10 seconds when they visit a Careers page. “Less than ten seconds!” Wow. What a lost opportunity. We decided to look at the stats of our clients (the ones we fully tracked through Google Analytics like Yelp, O’Neill Sports… Read more »
3 Tips To Start With Employer Branding
I recently dove into the 5 impacts a strong Employer Brand can have on your company. The impacts are real, and you’ve got to set up a consistent process to achieve them. If you believe in the value that is possible, the next question is…where do you start? There’s good news and bad news as… Read more »
5 Impacts Of A Strong Employer Brand
You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, for your Employer Brand. It’s obvious that Employer Branding has emerged as an important topic in Talent Acquisition, but one question still remains: what is the impact? The benefits of Employer Branding are obvious for candidates. They get… Read more »
What Comes First – Passion Or Skill?
Recently, I came across a book called So Good They Can’t Ignore You – Why Skills Trump Passion in the Quest for Work You Love. In it, Cal Newport, Ph.D from Georgetown University, claims that following one’s passion might very well be terrible advice. Instead, he feels that we need to leverage our skills, which… Read more »
