Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »
Boomerang Employees: A Free Source of Qualified Candidates
Software Advice, an applicant tracking software consultancy, recently released an infographic (preview below) on why boomerang employees are booming. Here are some highlights: Over 3 million workers left their jobs by choice in July 2016. 40% of employees say they would consider returning to a company where they previously worked. 76% of HR professionals say they… Read more »
USA Crushes In “Appeal” Factor Segment of 2016 IMD World Talent Report
IMD recently released its 2016 World Talent Report and ranked the USA 14th (out of 61 participating countries) in the 2016 World Talent Ranking. Note: IMD is also known for its World Competitiveness Ranking and Business Competitiveness Report. IMD bases its World Talent Rankings on 3 primary factors: Investment & Development, Appeal, and Readiness. We focused on… Read more »
Brookdale’s Amazing New Company Career Site
The senior living leader Brookdale had redone its company career site and its chock full of inspiration and best practices. The career home page starts strong with an effective image and sub-headline. Next up: They use a favorite approach of the best career sites: they show the recruiters and provide their email addresses. Remind me:… Read more »
How Google’s New “Mobile-First Indexing” Re-Ranks Your Job Pages
Google is shuffling the deck in terms of mobile recruiting/SEO and where your job pages appear. If you pay attention to this, Google will deal your cards first off the top of the deck. If you don’t, your cards will be dealt much later in the game if at all. The difference in Google SEO traffic for… Read more »
What Do Millennials Really Want In a Job?
If you are like every other Talent Acquisition leader I’m talking to these days, a top 5 priority is recruiting millennials. Jobs for quality millennial workers are abundant these days, so this is no easy task. Only 44% of executives say that they are happy with how they’re reaching candidates. I came across some useful research on… Read more »
The Top 5 Reasons Millennials Reject Your Jobs
My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions. Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »
How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)
Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?” Google Search Term # of Monthly Searches job description template 7,920 how to write a job description 1,920 job descriptions samples 1,056 how to write job description 849 writing job descriptions 246… Read more »
12 Killer Facts on “Employee Branding”
You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »
Best Tweets From The TA Tech Conference 2016
The Human Resource Executive TA Tech Conference had Twitter ablaze the past couple of days. The conference was focused on talent acquisition technology in 3 areas: Sourcing & Assessment, Candidate Engagement, and Talent Strategy. Here are some of the best tweets from the TA Tech Conference: @RGoldberg began to show pics of employees in… Read more »
The American Heart Association Leverages Diversity Recruiting Microsites
Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those… Read more »
Amazon Builds Candidate Experience Content Management System for All Employees to Use
We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built… Read more »
Fast-Growing Drybar Launches Video Job Descriptions
The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description: And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »
S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions
When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »
Kiwi.com Drones Attack the Competition to Recruit Developers
If you’re hiring software developers, you got to talk about being unique and bold! If I was a developer, this would certainly get my attention. Earlier this month, Kiwi.com, an online travel agency in the Czech Republic looking for developers, used a fleet of drones that carried a Kiwi banner sign in front of the offices… Read more »
