If you have work from home jobs, you are leaving money on the table by not showcasing them off your company career page. Check out these stats from Google on candidate searches of work-from-home/virtual jobs: Keyword Daily Searches Monthly Searches work from home jobs 5,400 162,000 work at home jobs 1,324 39,720 remote jobs 396… Read more »
10 Types of Different Recruitment Videos
If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Enjoy! Aspirational Recruitment Video This Walmart recruiting video aims at repositioning what Walmart is all about (i.e. not just a retail chain). ; Team-Oriented Recruitment Video… Read more »
Best Company Career Sites of 2017 (Vol. 2)
There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »
Best Company Career Sites of 2017 (Vol. 1)
We got great engagement and feedback from our 20 of the Best Company Career Sites (and Why!) blog piece we did in 2016, so here are some more company career sites that stood out to us recently along with reasons why. It’s not meant to be the be-all, end-all list of the best company career sites…but more… Read more »
A Killer Physician Recruitment Strategy: “Meet the Recruiters”
If you’re recruiting physicians, or any experienced/tough to fill positions, you might want to borrow a page from the playbook of SSM Health, the St. Louis-based network of 20 hospitals. They have a recruitment strategy they call “Concierge Service” in which they encourage physicians to reach out to them. Doctors can simply click one of the 5… Read more »
The $15 Mil. Super Bowl Recruitment Ad Rejected by Fox
The Super Bowl was historic, not only for the Patriots, but also for recruiting! That’s because we saw the first pure-play recruiting ad — and one that came with controversy. In case you missed it, there was a 90-second Super Bowl recruiting ad featuring an employer named 84 Lumber. Who is 84 Lumber ? They are a… Read more »
10 Easy Tips to Help Boring Job Descriptions Stand Out
Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »
Negative Digital Candidate Experience Looks Like This…
If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »
Why Glassdoor Just Became More Important than the Employer in Google Search
Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »
2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2
The 2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »
Delta Air Lines Boosts Quality through Video Job Previews
Do you have too many candidates for certain positions? Check out what Delta Air Lines is doing — they are using video job previews for their 12 categories of job descriptions to help candidates self-select out of applying. Here’s an example of the video they use for their Flight Attendant jobs: And here’s an… Read more »
Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs
If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »
Carmax’s Job Ad Pops With Employer of Choice Award & Map
We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »
Talent Acquisition Eclipses Employer Branding and Recruitment Marketing
If you are a recruiting word nerd like me, you might find this data from Google Trends interesting. I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years. It turns out that 5 years ago, Recruitment Marketing… Read more »
Kimberly-Clark Launches Personality Quiz to Attract Millennials
How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »
