Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips, and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding Strategies on Job Descriptions vs Company Career Page… Read more »
7 Things The Best Career Sites Have in 2024
Your company’s career site provides job seekers with a trusted space for discovering new jobs. The best career sites usually include landing pages that showcase new opportunities that engage potential hires while addressing career issues and questions. Industry research shows that a career site attracts attention 70% faster than traditional hiring methods, offering greater control… Read more »
Career Site Guide: How to Create a Better Career Site
It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. So, keep reading this career site guide. The bottom line: Optimizing your company career site is necessary if you… Read more »
How to Boost Your Glassdoor Ratings: 8 Free Ways
Not happy with your ratings on Glassdoor? We’re here to show you how to boost your Glassdoor ratings. First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor… Read more »
10+ Creative Catchy Job Postings (2024 Update)
Catchy job postings are a great way to attract potential candidates. So, I found 10+ companies using creative job titles, images, catchy phrases, or “unusual” perks for job postings that might make candidates take a second look. Then, I created this compilation of “help-wanted” ad examples with catchy hiring slogans and catchy recruiting phrases for… Read more »
9 Steps for Creating a Job Description Workflow
Do you have a solid job description workflow? An effective job description workflow can streamline your hiring process and ensure compliance. This is only more important for larger organizations, who may struggle to ensure consistency in their job descriptions. So, here are 7 steps to help you create consistent, bias-free JDs (at scale). The screenshots… Read more »
10 Winning Employer Brand Marketing Strategies
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
How to Solve the Gender Divide in Talent
Gender parity remains a feat for many organizations, considering the issue’s deep-rooted origins. Cultural norms where women focused on child-caring and family-based roles resulted in limited access to education and professional representation. These inherent stereotypes and biases resulting in the gender divide have proven hard to reverse, even in the fast-paced digital age of technology… Read more »
6 Ways to Avoid Age Bias in Your Job Descriptions
Age bias is expensive. A study conducted by AARP and the Economist Intelligence Unit found that age discrimination against older adults cost the economy $850 billion in 2018 alone. Note: Most age discrimination lawsuits relate to The Age Discrimination in Employment Act (ADEA) which forbids age discrimination against people who are age 40 or older. It… Read more »
7 Top Problems to Solve in the Job Description Update Process
Jobs evolve with time, and because of this, job descriptions need to be updated to reflect the changing responsibilities and duties. And today the fancy, long titles and never-ending lists of job requirements that worked 10 years ago don’t work anymore. So pay keen attention when doing job description updates. Plus a poorly written job… Read more »
BIPOC: The Hottest (Controversial) Word in Diversity?
The BIPOC acronym has exploded in social media and in news stories. But, what does it mean? Also, why is it one of the hottest (and controversial) words in diversity? Questions about the BIPOC Acronym In this post, we will answer some of the most-searched-for questions and phrases around the BIPOC acronym including: “BIPOC meaning”… Read more »
How to Combat Ableism At Work (10+ Helpful Tips)
An estimated 27% of Americans face some form of disability that requires unique care, treatments, and lifestyle considerations. The demographic also represents a considerable size of talented hires that companies miss out on due to ableism. Adding to the challenge is that 42% of candidates reject job offers in response to poor interview experiences. By… Read more »
50+ Applicant Tracking Systems in 2024 — Big & Small
Our Ongig team talks to hundreds of people a year about which applicant tracking systems they use because the ATS is often directly related to candidate experience and employer branding (things we care deeply about). So, we’re by no means experts on the best applicant tracking systems. However, we’ve learned a bunch on the subject… Read more »
15 Easy Ways to Have More Consistent Job Descriptions
Are your job descriptions consistent? If not, you risk confusing candidates and causing more work for your hiring managers and recruiters. Creating consistent job descriptions across your organization helps maintain clarity, ensure fairness, and improve the hiring process. Consistent job descriptions can also cut time-to-fill — specifically, the time it takes to get from req… Read more »
5 Top Ways to Improve Hiring on LinkedIn
LinkedIn is one of the first websites people visit to find new job openings and opportunities in their industry. So, it makes sense that many companies also choose to post their job ads and start hiring on LinkedIn. LinkedIn is strictly a professional network. Therefore, it is uniquely positioned to bring companies, customers, and potential… Read more »
