New Study Shows Gender Bias Against Women for “Brainy” Jobs

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Women are less likely seen as good candidates if the job mentions a high degree of intellectual ability, according to a new study. In 3 tests, published in the journal American Psychologist, more than 1,150 participants were asked to refer individuals for a job. Half of the participants were told that the job description required… Read more »

5 Examples of “Complex Words” That Hurt Your Job Ads

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Every word in your job ad counts. But your job postings often have complex words or phrases you don’t need  — they sound more like legalese than a job advertisement.  Replace or cut these complex words/phrases and your job ad’s apply rate can see a major boost. You’ll also often see an increase in good candidates…. Read more »

5 Reasons to Use a Text Analyzer for All Your Job Descriptions

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If you are hiring more than 50 people per year, you can benefit in a big way from using text analysis software for your job descriptions. Let me give you 5 examples: 1) To See How Your Job Descriptions Compare to Peers A good text analyzer compares your job descriptions to the industry on things… Read more »

A List of Offensive (Exclusionary) Words Used in Job Descriptions

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There are a handful of words and phrases that can crush your job descriptions. Use just one of these phrases and you could lose 50%+ of your candidates. These words are considered “exclusionary” by some and just plain offensive by others. Note: Check out our free Job Descriptions Guide — it tells you everything we know about… Read more »

How Long Should a Job Title Be?

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I’m sometimes asked how long a job description title should be. Here are a few opinions from others I trust: 1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with 12+ words source: “Shorter job ad titles led to higher apply rates” section of Appcast’s… Read more »

7 Tips on How to Write the Most “Readable” Job Descriptions

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You’ve heard me talk about “readability” in job descriptions recently. It’s vital. I now think of readability as one of the 3 main levers for writing a more effective job description (the other 2 are gender-neutrality and positive sentiment). The more readable your job descriptions, the higher the apply rates (we’ve measured this with machine learning)…. Read more »

My Diversity Recruiting Webinar “Sneak Peek”

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I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »

Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

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The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »

5 Free Tools to Write Better Job Descriptions

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If you need to write better job descriptions, there are a few great free tools to use. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! 1. Hemingway App Just copy and paste your job description text into Hemingway and you can see… Read more »

The 8 Key Stakeholders in a Job Description Rewriting Project

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A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

How to Write a Job Description Like an Ad Copywriter

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get… Read more »

3 Common Formatting Mistakes to Avoid On Your Job Descriptions

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Formatting is a top priority in job description writing because formatting affects readability which impacts the candidate experience. Making a job description easier to read exponentially increases the probability of a job seeker reading the entire job description — and that increases the chance of an apply. Note: Check out our free Job Descriptions Guide — it… Read more »

7 Mistakes to Avoid When Writing a Job Description

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Words matter…especially in job descriptions. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through…. Read more »

7 Easy Tips for Writing a More Effective Job Description

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1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words. Note: Check out our free Job Descriptions Guide — it… Read more »