My Diversity Recruiting Webinar “Sneak Peek”

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I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »

Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

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The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. What if I told you I could improve the effectiveness of your JDs by 40%? To do that, I recommend you write your job postings at around an 8th grade or… Read more »

5 Free Tools to Write Better Job Descriptions

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If you need to write better job descriptions, there are a few great free tools to use. 1. Hemingway App Just copy and paste your job description text into Hemingway and you can see things like: The grade level of your writing (this IBM job description is at the 14th-grade level which is “poor” and… Read more »

The 8 Key Stakeholders in a Job Description Rewriting Project

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A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

How to Write a Job Description Like an Ad Copywriter

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You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

10 Tips for Writing Effective Job Descriptions

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A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

3 Common Formatting Mistakes to Avoid On Your Job Descriptions

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Formatting is a top priority in job description writing because formatting affects readability which impacts the candidate experience. Making a job description easier to read exponentially increases the probability of a job seeker reading the entire job description — and that increases the chance of an apply. Here are 3 common job description formatting mistakes: 1…. Read more »

7 Mistakes to Avoid When Writing a Job Description

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Words matter…especially in job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through. This applies to both job postings on job boards as well as on your own company career site. Here are a… Read more »

7 Easy Tips for Writing a More Effective Job Description

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1. Length In our research, the optimal length of a written job description is 550 to 750 words. Many candidates lose interest after that. One exception to this: If your job description copywriting is truly incredible, you can get a quality candidate to read 1,000+ words.   2. Include Brand Names THEY Care About Forget… Read more »

10 SEO Tips for Writing Job Descriptions

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When you write a job description, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed and any other search engine out there who can send traffic to your job pages. Writing for the search engines is a key part of SEO Recruitment (search engine optimization (SEO)…. Read more »

How to Write Job Descriptions that Attract the Right “Persona”

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  In a society flooded with job applicants and a low unemployment rate, I look for any edge I can get when writing job descriptions.  I have a policy to write my job descriptions at least as well as a candidate writes their resume! But reorganizing and updating an outdated, stiff job description is no easy task…. Read more »

3 New Tools to Help You Write More Diverse Job Descriptions

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I want to give a quick-shout-out to 3 new tools to help you write job descriptions that attract a more diverse team. I found them helpful for things like word choice and organization, and some even address the underlying psychology of job descriptions. Textio Textio is an online writing platform powered by job posting outcomes from recent job… Read more »

How Much Time Will Candidates Spend On Job Descriptions? (Our Top 10)

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Some of you have asked Ongig: “How engaged are job candidates with the next-gen job descriptions you’re building?” One metric we look closely at is “average time on page.” Below are the top 10 job descriptions based on time avg. spent per page (note: all are Ongiggitized jobs).