Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »
Posts about Candidate Engagement
Nestle Puts Their Own Spin On Candidate Chat
Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »
How To Eliminate A Negative Candidate Experience On Your Job Descriptions
Softwareadvice.com ran a survey of around 300 job seekers to figure out the top pain points of the online job application process. There was a section about job descriptions and what candidates felt were most negative about them: Here’s how you can alleviate these pain points: Problem: Job Description lacks detail. Detail is key to… Read more »
5 Creative Tips to Recruit Millennials (based on data!)
Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »
How “Attractive” Is Your Careers Site?
You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »
Raising Engagement On Job Descriptions By Using Live Chat
Are recruiters ready for real-time engagement? Phrases like “Candidate Engagement” and “Candidate Experience” are plentiful in today’s world of recruiting. For recruiters striving for engagement, the technology is available right now to put your plan into action. Last week we placed Olark live chat on every careers site and job description we power. The initial… Read more »
The Psychology in Managing the Candidate Experience
I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »
It’s 10pm: Do You Know Where Your Job Descriptions Are?
I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »
A Few Easy Ways to 20X Candidate Engagement on Your Careers Page
We were psyched when Jobvite yesterday released the stat that 56.63% of people spend less than 10 seconds when they visit a Careers page. “Less than ten seconds!” Wow. What a lost opportunity. We decided to look at the stats of our clients (the ones we fully tracked through Google Analytics like Yelp, O’Neill Sports… Read more »
In Recruiting, Your Candidates Are Your Customers – Sell Them!
As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »
