Video job descriptions grab the attention of busy candidates. They also boost candidate time-on-page (engagement!). Here’s a list of tools to consider: 11 Awesome Video Job Description Creation Tools VideoMyJob A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. They segment the production process into… Read more »
Posts Tagged:Video Job Descriptions
How to use Candidate “Commitment Theory” to Boost Engagement & Apply Rates
Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »
Top 15 Problems TA Pros Have with Job Descriptions
I wrote recently about The Top 10 Problems TA Leaders Tell Me About. Job Descriptions was the #1 category. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And, for more tips on writing job descriptions, check out How to Write a Job Description — Best Practices… Read more »
5 Easy Tips for Creating Hiring Manager Recruitment Videos
The reason for including hiring manager recruitment videos on your job description is easy. It helps your job description stand out and gives transparency to the candidate (something all candidates (especially millennials) tell us they value). Here are a few easy tips for creating hiring manager videos: 1) Make the Video Less than 60 Seconds… Read more »
Engaging “Overlays” For iCIMS ATS Job Pages [2020 Update]
iCIMS is a top 10 applicant tracking system in market share for employers. If you are an iCIMS ATS client (like Microsoft, General Mills, Foot Locker) you’ll need to customize your iCIMS career/job pages to really make them awesome. So let’s talk about iCIMS job page overlays. What is Job Page/CSS Overlay for iCIMS? A job… Read more »
10 Types of Different Recruitment Videos
If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Enjoy! Aspirational Recruitment Video This Walmart recruiting video aims at repositioning what Walmart is all about (i.e. not just a retail chain). ; Team-Oriented Recruitment Video… Read more »
Brookdale’s Amazing New Company Career Site
The senior living leader Brookdale had redone its company career site and its chock full of inspiration and best practices. The career home page starts strong with an effective image and sub-headline. Next up: They use a favorite approach of the best career sites: they show the recruiters and provide their email addresses. Remind me:… Read more »
Fast-Growing Drybar Launches Video Job Descriptions
The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description: And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »
Deloitte’s New Job Descriptions are Content Rich
If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »
Improve Your Recruiting with Video Job Descriptions
The job description marketing platform Ongig did a study on video job descriptions in 2014 and found that Video Job Ads Get 487% Pop Over Text Job Ads. Recently in February 2016, Recruiter.com did an article on video recruitment called Press Play on Your Video Recruitment Efforts where they conducted a similar study on video job description engagement… Read more »
