Who are the top employer brands? There’s plenty of great employer brand research out there (see Comparably, Glassdoor, Universum and WilsonHCG). One other measurement is how often candidates search for your company. We took data from our favorite SEO Tool ahrefs to find out which companies candidates search for the most. Methodology & Disclaimers: Our methodology is simple though… Read more »
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The 16 Best Sales Job Titles [Ranked by Search Volume]
What are the best job titles for sales and business development? If you want more traffic to your job postings, one way to answer that is to look at which sales job titles candidates search for. The differences can be dramatic. For example, the title “Sales Representative” gets 4X the search traffic of “Sales Rep”…. Read more »
7 Awesome Company Career Pages
Your company career page says a lot about you. First impressions count. It might be the candidates’ first time seeing such recruiting vitals as your Employer Brand Team Benefits Values Here are 7 awesome company career pages that caught our attention (and a few bullets on why!): Panasonic Avionics Career Page Great Headline — “There’s… Read more »
Recruitment Marketing: The Ultimate Guide
Recruitment marketing is vital to talent acquisition. In the guide below, I share a primer on all things recruitment marketing. You’ll find tips including: What is Recruitment Marketing? The Recruiting Funnel & Recruitment Marketing Awareness Facebook Recruitment Marketing Examples Interest & Consideration Recruitment Marketing Strategies Company Career Page Job Postings Diversity & Inclusion Statement Diversity… Read more »
10+ Examples of Awesome Inclusion Statements
Inclusion Statements appear on web pages, in job postings and, sometimes, in bigger reports (see PepsiCo below). They have become vital copy to attract the best talent. After all, the best talent values inclusivity. Below are 10+ examples of Inclusion Statements I hope you draw inspiration from. Note: If you like this article, you might… Read more »
Here’s What Happened When I Appeared on Recruiting Brainfood (Boom!)
Do you know about the email newsletter by Hung Lee called Recruiting Brainfood? If you’re into recruiting, you should. Here’s an example of its influence. On 2 recent Recruiting Brainfood newsletters (August 25th and Sept. 1st), Hung Lee linked to Ongig articles I wrote. The traffic and # of leads from Brainfood ranked right up… Read more »
How and Why to Attract Former Felons in Your Job Postings
With unemployment in the U.S. at the lowest rate (3.9%) in 19 years, companies like Apple, Boeing, McDonalds and Delta Airlines are hiring former felons. New York Governor Andrew Cuomo describes this massive talent pool: “70 million Americans have a criminal record—that’s 1 in 3 adults. There are currently 2.3 million people behind bars in this… Read more »
Using Workday Recruiting ATS? Here Are Key Areas to Optimize
Are you an employer using the Workday ATS? Workday Recruiting has grown to become a top applicant tracking system among employers. For example, Workday edged out Taleo as the #1 ATS used by Fortune 500 companies according to our recent ATS report for Fortune 500 companies: As Workday continues to be a top ATS system,… Read more »
5 Easy Ways to Remove LGBTQ Bias from Your Job Descriptions
Do the words in your job descriptions contain LGBTQ bias? If you’re hiring 100+ people per year, it’s more likely than not that your job descriptions contain LGBTQ bias, according to Ongig’s Text Analyzer job description software. I’ll give you some tips to remove LGBTQ bias below. First off, what is LGBTQ? The acronym stands… Read more »
Top 50 Most Used Adverbs in Job Descriptions (+ ones to delete)
A talent leader asked me when she should use adverbs in writing job descriptions. So, it turns out that using too many adverbs in your job descriptions reduces your apply rate (more on that below). Reminder on the definition of adverbs: adverbs are intensifier words that give greater definition to an adjective, verb or other… Read more »
3 Types of Recruiting Software To Supercharge Your Applicant Tracking System
If you’re looking to get more out of your applicant tracking system, you might consider these 3 types of recruiting software. They easily integrate with your ATS and can give you a better ROI. Let’s dive in: 1. Text Analyzer for Job Descriptions Analyze your job descriptions for gender bias, racial bias, age bias and/or… Read more »
7 Best Practices for Using Bullets in Job Descriptions
How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »
12 Examples of Poorly Written Job Descriptions
Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »
5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle
When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »
Comparably: The New Glassdoor Alternative
If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »
