10 Easy Ways to Boost a Job Ad’s Apply Rate

Posted by & filed under Job Ads.

The apply rate for job ads is one of the most important recruitment metrics. An average of 11 people who visit your job ad end up applying. 11% convert and the rest of the 89% leave. But I’ve seen the apply rate pop up to 60%+ with the right tweaks (see below). Note: Special thanks to… Read more »

A List of 20 Awesome Employee Benefits

Posted by & filed under Job Ads.

Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »

5 Key Steps Of Your “Digital” Candidate Experience

Posted by & filed under Candidate Experience.

When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Here are 5 steps of your “digital” or “pre-apply” candidate experience and the purpose they serve: 1. Company Career Page Company career pages should be focused on attracting and engaging. Check… Read more »

HR Tech Conference 2018 Recap: Most Valuable Tweets

Posted by & filed under Conferences.

The Human Resource Executive HR Technology Conference is consistently one of the biggest HR conferences of the year. Since there were so many insightful tweets we made a table of contents to make it more organized. Enjoy! Table of Contents Employee Experience & Engagement Candidate Experience Recruitment Marketing & Content HR Technology Women in HRTech… Read more »

How Long Should a Job Title Be?

Posted by & filed under Writing Job Descriptions.

I’m sometimes asked how long a job description title should be. Below are a few opinions from others I trust. Note: This article is part of our ongoing series called Job Titles: The Definitive Guide.  1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with… Read more »

How Unreadable is Your EEO Statement?

Posted by & filed under Diversity and Inclusion.

Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »

Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)

Posted by & filed under Writing Job Descriptions.

The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »

22 Ideas to Make You a More Proactive Recruiter

Posted by & filed under Recruiting Strategies.

Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »

14 Examples of the Best Company Career Sites (2018)

Posted by & filed under Company Career Site.

We review 100’s of company career pages and found these 14 that really stand out. Check out each career page idea we highlight that makes these among the best. You can create awesome career site features like below through Ongig’s Branded Candidate Experience Software. Everlane Creative headline — They use a written letter approach (e.g. “Dear rule-breakers…”)… Read more »

How to Recruit Developers & More with Hung Lee

Posted by & filed under Recruiting Strategies.

If you want to get better at recruiting developers (especially in London!), or master content and marketing, you might check out Hung Lee. I first learned about Hung through Ongig’s Google Analytics — I saw that 500+ people had visited Ongig over just a few hours and that they had come from a recruiting blog… Read more »

My Candid Chat with Tim Sackett About Your “Talent Acquisition Stack”

Posted by & filed under Recruiting Software.

Last Friday I chatted with the always-colorful talent acquisition analyst Tim Sackett. He had sent me a PDF of his “Talent Stack” (software for ATS’s, recruitment marketing and recruitment operations). Tim’s got a new book coming out and he’s thinking hard about talent acquisition software. I like Tim because he calls ’em like he sees… Read more »

The Top 100 Applicant Tracking Systems in 2018

Posted by & filed under Recruiting Software.

2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ——————– A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Note: If you’re lazy like me, a lot of the principles below are built into software such as these: The Top 6 Augmented Writing Tools for Job Descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples.  Put First… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Posted by & filed under Job Descriptions.

Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

What Google For Jobs Means for Talent Acquisition Leaders

Posted by & filed under Job Boards.

HR Tech/job board pro Jonathan Duarte was kind enough to give his thoughts on what Google for Jobs means for talent acquisition leaders. 1) Why should heads of talent acquisition/recruiting care about Google for Jobs? The biggest impact Google For Jobs will have is simply increasing the volume of active candidates applying to jobs. That’s… Read more »