Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »
In Recruiting, Your Candidates Are Your Customers – Sell Them!
As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »
3 Mistakes that Could Make Your Jobs Page Look Like the D.M.V.
I look at a lot of jobs/careers pages. So you can imagine my surprise when I was perusing the “Jobs” pages of the Forbes Magazine Most Innovative Companies In The World — and found that many of them are sub-standard. In particular, some of these innovative companies have jobs pages that remind me of the… Read more »
Top Quotes From The Social Recruiting Strategies Conference
Several of Social Recruiting’s top thought leaders gathered in San Francisco last week at a conference focused on the latest trends in the field. The roster of experts ranged from corporate talent acquisition executives, to entrepreneurs bringing new technology, to specialists in the latest techniques in Social Recruiting. I combed through pages of notes, and… Read more »
How to Recruit Job Candidates Through “Retargeting” Ads
You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring. Here’s the Q&A: … Read more »
Zuck Wants Facebook’s Top Recruiter to “Delight” Candidates
I was catching up on email while standing in line at Peet’s in Oakland yesterday morning when the headline for a job description caught my attention: “Head of Global Recruiting for Facebook” Wow, we here @Ongig study job ads a bunch — I wondered what Facebook is looking for in its top recruiter. The full… Read more »
How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)
Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »
How Much Time Will Candidates Spend On Job Descriptions? (Our Top 10)
Some of you have asked Ongig: “How engaged are job candidates with the next-gen job descriptions you’re building?” One metric we look closely at is “average time on page.” Below are the top 10 job descriptions based on time avg. spent per page (note: all are Ongiggitized jobs).We’ve included a few bullets on why these job… Read more »
Social Recruiting 2013: Think Like Marketing
As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »
Social Recruiting Surprise: Google Beats Facebook, Twitter & LinkedIn (Combined) In Job Traffic
Ever wonder where all the traffic to your job postings comes from? Ongig took a look at our last 100,000 visits to the “social job descriptions” we help power for our employer users (and thus have visibility into via analytics). Given that Ongig specializes in “social job descriptions,” the results surprised us!
The 5 Things Everyone Should Know About SEO in Job Descriptions
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »
Exclusive Stats: The Impact Of Tweeting Job Descriptions
According to ERE.net roughly 30% of all hires come through a referral. A referral pipeline can be easier to build in the early and mid-stages of a company’s growth. People are attracted by the opportunity to get in early and have an impact. As your company grows, the referral pipeline can be more difficult to… Read more »
These 5 Top Facebook Career Pages “Get It”
[2016 Editor’s NOTE: Ongig (job description software) did an update to this post at Top Facebook Company Career Pages (and Why!) (2016) The traditional recruiting approach is to hire a third party recruiting firm or individual recruiter who writes boring job descriptions, throws “hail mary” listings on job boards and works their network. There is nothing wrong… Read more »
Klout Breaks Records With This Facebook Recruiting Activity
Congrats to Klout on last week’s Big Data Engineer job posting — Klout Chief Scientist Ding Zhou and his hiring team quickly garnered 100+ Facebook Likes for its Big Data Engineer job opportunity, a new record based on our unofficial stats! And those Facebook Likes have generated more than 400 visits from Facebook, which is… Read more »
“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore
It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of… Read more »
