When it comes to the recruitment process, your job posting wording is key to attracting quality applications. It’s more than a job ad for an open position. It’s also a chance to show your unique employer brand, company culture, and the benefits of joining your team. But how can you ensure your job posting stands… Read more »
7 Mistakes Your Job Search Page Might Make in 2024
Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries. They… Read more »
5 Helpful DEI Initiatives Hiring Managers Can Learn From
DEI initiatives are often complex and difficult to manage for many reasons. These factors range from shifting organizational demands to changing employee expectations and political changes. Yet, DEI remains vital in organizational success in the diverse and connected digital era. A company’s greatest asset, its talent, has also warmed up to the importance of DEI…. Read more »
How to Use the Star Recruitment Method – An Ultimate Guide
The job market remains challenging to navigate, with evolving industry and job seeker demands. So, hiring managers and recruiters could become lost in the chaos. You might come across potential hires with similar work experiences, skills, and academic qualifications. As a result, your hiring team could face overwhelming stress filling urgent roles with a tight… Read more »
8 Best Practices to Avoid Discriminatory Language
You’ve probably written these phrases in your job descriptions. “Our ideal candidates are “Recent college graduates” or “This job is ideal for candidates over 40 years”. You may not have known it at the time, but those are examples of discriminatory language in job descriptions. While your intentions for your organization were good, your job description… Read more »
12 Great Examples of Modern Job Descriptions & Templates
Well-written job descriptions are important for promoting your company’s employer branding. Modern job descriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey. On the other hand, poorly written JDs could deter qualified candidates from applying for… Read more »
7 Free & Easy Tips for Recruiting More Women Applicants
If you’re like just about every other talent acquisition/diversity leader I know, recruiting more women is one of your top diversity goals. Women have a lot to offer in the workplace, and workplaces with better gender diversity are 15% more likely to earn revenue above the average for their industry. Hiring and retaining women can… Read more »
16 Helpful Career Site Self-Service Tools for You
42% of the Fortune 500 use career site self-service tools for a reason. It lets them change their career pages on the fly. That lets you solve just about any recruiting-related problem. Need a new Interns page: Bam! Do you eed a new diversity page: Bam!n Need to leverage the newest AI search technology from… Read more »
18 Helpful Employer Branding Strategies for Job Descriptions
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips, and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding Strategies on Job Descriptions vs Company Career Page… Read more »
7 Things The Best Career Sites Have in 2024
Your company’s career site provides job seekers with a trusted space for discovering new jobs. The best career sites usually include landing pages that showcase new opportunities that engage potential hires while addressing career issues and questions. Industry research shows that a career site attracts attention 70% faster than traditional hiring methods, offering greater control… Read more »
Career Site Guide: How to Create a Better Career Site
It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. So, keep reading this career site guide. The bottom line: Optimizing your company career site is necessary if you… Read more »
How to Boost Your Glassdoor Ratings: 8 Free Ways
Not happy with your ratings on Glassdoor? We’re here to show you how to boost your Glassdoor ratings. First off: don’t worry many employers are not. But your Glassdoor rating has become a number that affects your hiring. For instance, Appcast recently confirmed that higher Glassdoor ratings increased apply rates for job ads. The average Glassdoor… Read more »
10+ Creative Catchy Job Postings (2024 Update)
Catchy job postings are a great way to attract potential candidates. So, I found 10+ companies using creative job titles, images, catchy phrases, or “unusual” perks for job postings that might make candidates take a second look. Then, I created this compilation of “help-wanted” ad examples with catchy hiring slogans and catchy recruiting phrases for… Read more »
9 Steps for Creating a Job Description Workflow
Do you have a solid job description workflow? An effective job description workflow can streamline your hiring process and ensure compliance. This is only more important for larger organizations, who may struggle to ensure consistency in their job descriptions. So, here are 7 steps to help you create consistent, bias-free JDs (at scale). The screenshots… Read more »
10 Winning Employer Brand Marketing Strategies
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
