A List of 20 Awesome Employee Benefits

Posted by & filed under Job Ads.

Did you know that 608,000+ people per month do a Google search on this type of phrase: “[name of employer] benefits”? (Assurant, Walmart, Costco are the top 3 by the way). Candidates want to know the list of perks and benefits that big (and small) companies are offering. Did you also know that each benefit… Read more »

7 Reasons “Why” Candidates Should Work for You

Posted by & filed under Job Ads.

The most important question a candidate has is: “Why should I work for you?” The operative word is “why”. That’s why it’s surprising that the 4 most common sections of a job description focus almost entirely on answering the question “What?” Examples: Overview/Summary of Job — Most JDs use this to say “what” the position… Read more »

Maslow’s Hierarchy of Candidate Needs (for Job Ads)

Posted by & filed under Job Ads.

I’m reading a great new book about winning political fights — it’s called The Fixer by Bradley Tusk. It reminded me of a powerful marketing tool (“self-interest”) to win over candidates through job ads. What’s a job candidate’s top self-interest? You could do worse than to use Maslow’s Hierarchy of Needs. I’ve transposed the normal Maslow… Read more »

10 Examples of the Best Job Ads in 2018

Posted by & filed under Job Ads.

Job ads are becoming more creative and dynamic. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Here are some features we’re seeing in job ads that… Read more »

10 Examples of the Best Job Ads in 2017

Posted by & filed under Job Ads, Job Descriptions.

Here are 10 examples of job ads worth looking at, whether you are revamping your own or just looking for creative job ad ideas. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Last year Ongig published 10 Awesome Job Descriptions and we are already… Read more »

Taleo ATS Clients: You Can Still Have Great Looking Job Descriptions!

Posted by & filed under Job Ads, Job Descriptions.

Digital candidate experience, employer branding, and talent attraction are becoming key initiatives in recruiting and talent acquisition. Yet many applicant tracking systems (like Taleo) are falling short in these areas. We’ll break down a generic/default Taleo job description and then show you a couple of employers (Taleo clients) who use a recruitment marketing platform to… Read more »

Top 17 LinkedIn Mobile Job Ad Platforms [SlideShare]

Posted by & filed under Job Ads.

LinkedIn says they are on their way to having 50% of their traffic being mobile. This trend cannot be ignored if you spend time, money, and/or resources on: 1) LinkedIn Recruiter — Jobs advertised through InMail, postings, and sharing 2) Job Wrapping — Automatically posting multiple jobs from your ATS to LinkedIn 3) Job Postings… Read more »

Are Your Job Descriptions Ready For The Job Aggregator Boom?

Posted by & filed under Job Ads.

Job aggregation is a rapidly growing business, and it’s only going to accelerate. Glassdoor, Indeed, and Simply Hired have been at the forefront of aggregating jobs for several years. In fact, Indeed recently announced that they’ve surpassed the 140 million unique visitors mark per month. This is a 40% increase over their traffic from one… Read more »

How One Recruiter is Crushing Another on Craigslist

Posted by & filed under Job Ads.

Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)?   “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »

How Ongig Found Its “Unicorn” Designer for Free…Well Almost!

Posted by & filed under Job Ads.

Jason, Kevin and I are very psyched, and relieved, to have finished our “Unicorn Designer” search (welcome aboard, Max as employee #4!). This Unicorn search didn’t start off easy: our first real screened candidate walked out out of our offices in the middle of our Topgrading interview — I had never seen that before. And… Read more »

How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)

Posted by & filed under Job Ads.

Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »