Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Posted by & filed under Employer Branding.

I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: WelcometoEpsilon.com. It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

Applicant tracking system pie chart

The Top 100 Applicant Tracking Systems in 2018

Posted by & filed under Recruiting Software.

2020 Editor’s NOTE — We have the updated version for 2020 here: Top Applicant Tracking Systems (ATS Software) in 2020 Enjoy! — Rob ——————– A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by… Read more »

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The 8 Key Stakeholders in a Job Description Rewriting Project

Posted by & filed under Writing Job Descriptions.

A head of Talent Acquisition asked me the other day:  “Who are the key stakeholders that need to be involved when rewriting job descriptions?” Here’s a quick-and-dirty list that might help you: 1)The Head of TA The head of TA should typically oversee this. If you’re lucky enough to have a head of recruitment marketing… Read more »

Applying The 6 Principles of Persuasion To Recruiting

Posted by & filed under Recruiting Strategies.

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

5 Ways to Provide a “One-Click” Candidate Experience

Posted by & filed under Candidate Experience.

Us consumers are now very used to a “one-click world.” Shouldn’t we treat candidates the same? As consumers, we go on Amazon and do a “one-click check-out”. We go to Google, type a word or phrase…and voila…we get great results. I wake up and click my iPhone and ask for the weather. Heck, my father-in-law… Read more »

Gender Neutral Job Titles Cover

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

Posted by & filed under Diversity and Inclusion.

Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Gender-biased job titles are so prevalent that Ongig now offers a  job title bias checker in our Text Analyzer software. After all, if you show gender bias in the job title, a candidate might not even read the rest of… Read more »

3 Examples of “Mini Career Site” Job Descriptions

Posted by & filed under Job Descriptions.

Audra Knight recently recommended you treat your job description like a “mini career site“.  For many employers, more candidates will land on your job pages before they see your front door career page, because they are coming from sources like job boards or LinkedIn. And if they don’t like what they see on your job… Read more »

8 Ways to Create Dynamic Job Descriptions

Posted by & filed under Job Descriptions.

Most job descriptions are text-only and static. We all know that. However, that could be holding you back. And this is where dynamic job descriptions come into play. So, how do you make a job description dynamic? Here are 8 ideas for dynamic job descriptions: 1) Branding (Header/Footer & Color Scheme) You might start with… Read more »

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How to Write a Job Description Like an Ad Copywriter

Posted by & filed under Writing Job Descriptions.

You have to do better than a “copy-and-paste” of an old job description to write a job description that stands out and engages the best talent. Many of you still use job descriptions written by someone with little to no marketing skills. Or perhaps copy-and-paste the JD from an unknown source. Let me give you… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

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10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Note: If you’re lazy like me, a lot of the principles below are built into software such as these: The Top 6 Augmented Writing Tools for Job Descriptions. For more tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples.  Put First… Read more »

Upcoming 2018 People, HR, TA, Recruiting Conferences Cover

Top HR and Recruiting Conferences in 2018

Posted by & filed under Conferences.

Here’s a list of  top upcoming Human Resources, Talent Acquisition and Recruiting conferences, events and expos of 2018. We’ll update this as new conferences and dates are announced.   Social Recruiting Strategies Conference (Jan. 31-Feb. 2 in San Francisco, CA)   Future of recruiting with AI Cool and new tools for recruiting in 2018 Driving… Read more »

8 Ways Applicant Tracking Systems Help Employers

Posted by & filed under Applicant Tracking System.

Selecting a new applicant tracking system is a major investment (see ATS Pricing). You need to be crystal clear about the main benefits of an ATS and any cost and time savings they provide. We asked Sara Pollock, head of Marketing at ClearCompany (Talent Management Software) to share her thoughts on all this. She believes that… Read more »

Audra Knight Matt Alder Content Led Recruitment Marketing

Awesome Interview with “Employment Brand Boundary Breaker”

Posted by & filed under Job Descriptions.

Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »

Example of Employer Branding CDM

CDM Smith’s Simple Yet Powerful Example of Employer Branding

Posted by & filed under Employer Branding.

We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »