If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »
Posts about Employer Branding
How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions
I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »
Make Your Job Descriptions More Sticky by Adding Glassdoor Content
The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »
Talent Management Starts With Employer Branding
The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »
It’s Time To Embrace Glassdoor
Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »
ADP Spin-Off Launches New Employer Brand in 45 Days
When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »
Recruiting Q&A: Expert Insight From Software Advice
I recently had the opportunity to connect with Erin Osterhaus of Software Advice. Her company does an outstanding job of identifying trends in HR Technology. When you’re making critical buying decisions regarding recruiting tools, Software Advice is a great resource for expertise. Whenever I’m able to get a few minutes with experts like Erin, I want… Read more »
Top 5 Sites A Candidate Lands On When Searching Your Company
In Employer Branding circles, it’s catchy to hear that “candidates are behaving like consumers”. What does it really mean? From our perspective, it means that candidates are doing their homework on a company prior to applying. It’s like purchasing a big ticket item. You’re typically not going to buy a house or car without doing… Read more »
A Picture Is Worth 1,000 Words To Your Employer Brand
Two things popped on my radar this weekend, an article questioning Yahoo!’s Employer Brand and a friend’s Facebook photos about a weekend hackathon at that same search company. The timing of the two was incredibly interesting. First, Lauren Indvik’s story about Yahoo! earned top trending status in my LinkedIn feed this past weekend. Her article titled… Read more »
“Cookie-Cutter” Recruiting Is Killing Your Employer Brand
As we’ve learned over the last few weeks, recruiters are taxed for time in their pursuit of top talent. This is largely due to the fact they are managing between 15-50 job openings at a time on average. The end result is the dreaded “cookie-cutter” approach. We’ve heard from leaders in corporate recruiting that they want… Read more »
3 Tips To Start With Employer Branding
I recently dove into the 5 impacts a strong Employer Brand can have on your company. The impacts are real, and you’ve got to set up a consistent process to achieve them. If you believe in the value that is possible, the next question is…where do you start? There’s good news and bad news as… Read more »
5 Impacts Of A Strong Employer Brand
You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, for your Employer Brand. It’s obvious that Employer Branding has emerged as an important topic in Talent Acquisition, but one question still remains: what is the impact? The benefits of Employer Branding are obvious for candidates. They get… Read more »
