Is Facebook Stickier Than LinkedIn?

Posted by & filed under Social Recruiting.

Anyone with an eye on talent acquisition has seen the debate on whether Facebook or LinkedIn is stickier in attracting top candidates. A popular perspective is that Facebook is where you keep your personal friends, while LinkedIn is where you keep it professional. In fact, most of the folks I talk to tell me this… Read more »

What Comes First – Passion Or Skill?

Posted by & filed under Recruiters.

Recently, I came across a book called So Good They Can’t Ignore You – Why Skills Trump Passion in the Quest for Work You Love.  In it, Cal Newport, Ph.D from Georgetown University, claims that following one’s passion might very well be terrible advice. Instead, he feels that we need to leverage our skills, which… Read more »

In Recruiting, Your Candidates Are Your Customers – Sell Them!

Posted by & filed under Candidate Engagement.

As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »