3 Tips For Spending Much Less On LinkedIn

Posted by & filed under Recruiters.

Talent Leaders tell us they want to be less dependent on LinkedIn. The first reason is typically financial. The second is they know the behavior of top candidates continues to shift. LinkedIn has changed the way recruiters recruit. We thank LinkedIn for launching a renaissance in recruiting. They will be a key player in recruiting… Read more »

Are Your Job Descriptions Ready For The Job Aggregator Boom?

Posted by & filed under Job Ads.

Job aggregation is a rapidly growing business, and it’s only going to accelerate. Glassdoor, Indeed, and Simply Hired have been at the forefront of aggregating jobs for several years. In fact, Indeed recently announced that they’ve surpassed the 140 million unique visitors mark per month. This is a 40% increase over their traffic from one… Read more »

Taleo’s New First Impression

Posted by & filed under Job Descriptions.

Your company has spent thousands of dollars building an awesome careers site. The result being a beautiful front page featuring videos, pictures, social streams, and employee testimonials. The catch is that this is not the first impression for the majority of your candidates. Over 50% of candidates will come to your careers site from job… Read more »

Video Job Descriptions Get 487% Pop Over Text Job Descriptions

Posted by & filed under Job Ad, Video Job Descriptions.

Online job descriptions are one of the few Web pages whose primary design has not changed since they first appeared on Online Career Center, Monster and DICE in the early ’90s. Job descriptions continue to look like little more than old print help-wanted ads pasted online. What happens to candidate engagement when you add a… Read more »

Trending Job Boards: Indeed Passes Monster & Glassdoor Passes CareerBuilder

Posted by & filed under Trends.

Recruiters often wonder about the best job boards to work with. We thought we’d look at four leading job boards and see where their search traffic was trending (courtesy of Google Trends). You can click the image to refine the search more. The trendline shows: Indeed eclipsed Monster in late 2011 to be the most… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

5 Reasons Why Job Postings Are Dead

Posted by & filed under Hiring.

We’re calling it first: the classic old style job posting you have seen a thousand of – and may have even posted a few yourself – is on its deathbed. Job postings on Craigslist…dead; jobs on Monster…dead; jobs on CareerBuilder…dead (at least as far as A-Player job seekers are concerned). Cause Of Death: Old Age, Atrophy… Read more »