You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Posts Tagged:Yelp
Yelp Recruits Sales Reps by Location Using Slideshare
If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »
Evergreen Jobs
I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »
Video Job Descriptions Get 487% Pop Over Text Job Descriptions
Online job descriptions are one of the few Web pages whose primary design has not changed since they first appeared on Online Career Center, Monster and DICE in the early ’90s. Job descriptions continue to look like little more than old print help-wanted ads pasted online. What happens to candidate engagement when you add a… Read more »
A Few Easy Ways to 20X Candidate Engagement on Your Careers Page
We were psyched when Jobvite yesterday released the stat that 56.63% of people spend less than 10 seconds when they visit a Careers page. “Less than ten seconds!” Wow. What a lost opportunity. We decided to look at the stats of our clients (the ones we fully tracked through Google Analytics like Yelp, O’Neill Sports… Read more »
