San Francisco Biotech Couple Posts This Nutty Job Ad for a Personal Assistant

Posted by & filed under Job Descriptions.

If you ever thought that your job descriptions were too picky, just read on. A biotech couple in San Francisco posted a rather unusual ad on Craigslist last week. I pasted the full ad below with bold highlights for parts that stood out or made me chuckle. I also included a few “RK Notes” with my own commentary…. Read more »

How One Recruiter is Crushing Another on Craigslist

Posted by & filed under Job Ads.

Good to see Craigslist finally emphasizing visual job descriptions. Why should you care? Don’t you think Rocket Lawyer below is crushing Switchfly and Intrax in terms of click-throughs on their Senior Web Developer ad on Craigslist below (location aside)?   “Contrast” = Good “CRAP” I do. The reason is that it leverages “contrast”, one of… Read more »

How Ongig Found Its “Unicorn” Designer for Free…Well Almost!

Posted by & filed under Job Ads.

Jason, Kevin and I are very psyched, and relieved, to have finished our “Unicorn Designer” search (welcome aboard, Max as employee #4!). This Unicorn search didn’t start off easy: our first real screened candidate walked out out of our offices in the middle of our Topgrading interview — I had never seen that before. And… Read more »

How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)

Posted by & filed under Job Ads.

Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

Avoid These 3 Mistakes & Your Job Posting Won’t Suck

Posted by & filed under Job Descriptions.

If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »

5 Reasons Why Job Postings Are Dead

Posted by & filed under Hiring.

We’re calling it first: the classic old style job posting you have seen a thousand of – and may have even posted a few yourself – is on its deathbed. Job postings on Craigslist…dead; jobs on Monster…dead; jobs on CareerBuilder…dead (at least as far as A-Player job seekers are concerned). Cause Of Death: Old Age, Atrophy… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »

How To Make A Video Job Posting In 15 Minutes

Posted by & filed under Hiring, Networking, Technology.

I believe that video will be standard in job postings within the next 5 years. Call me crazy, but technology is easy to use and video gives you such a tremendous advantage. Active and passive job seekers network through referrals first. What do they do after that? Most people in San Francisco tell me Linkedin,… Read more »