Up to 20% or More of Your Candidates Will Click the “Talent Network” Button

Posted by & filed under Company Career Site.

How a recruiter uses a Join Our Talent Network call to action button to attract job candidates.

We’re impressed with the high percentage of candidates clicking “Join Our Talent Network” on some of our clients’ Career home pages. A Careers home page like La Jolla Group (parent of O’Neill Sports) that places their “Join Our Talent Network” call-to-action button in a prominent position (above-the fold) can easily see 20% or more of… Read more »

How to Recruit Job Candidates Through “Retargeting” Ads

Posted by & filed under Recruiting Strategies.

You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.

How to Insert an Image Into a Craigslist Job Ad (3 Easy Steps)

Posted by & filed under Job Ads.

Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »

“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Recruitment Marketing.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

Avoid These 3 Mistakes & Your Job Posting Won’t Suck

Posted by & filed under Job Descriptions.

If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »

Your Resume Is Dead: Follow These 4 Simple Steps Instead

Posted by & filed under Career Advice.

Are you one of the millions of job seekers out there spending countless hours polishing every last word on your resume that highlights how amazing you are, stop it! Let’s take a step back to think about what you should really spend your time on if you are serious about getting that perfect job.