Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature. First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting). But it’s great for internal recruiters too — especially for search engine optimization… Read more »
Posts by Rob Kelly
We’re impressed with the high percentage of candidates clicking “Join Our Talent Network” on some of our clients’ Career home pages. A Careers home page like La Jolla Group (parent of O’Neill Sports) that places their “Join Our Talent Network” call-to-action button in a prominent position (above-the fold) can easily see 20% or more of… Read more »
Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »
I look at a lot of jobs/careers pages. So you can imagine my surprise when I was perusing the “Jobs” pages of the Forbes Magazine Most Innovative Companies In The World — and found that many of them are sub-standard. In particular, some of these innovative companies have jobs pages that remind me of the… Read more »
You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.
I was catching up on email while standing in line at Peet’s in Oakland yesterday morning when the headline for a job description caught my attention: “Head of Global Recruiting for Facebook” Wow, we here @Ongig study job ads a bunch — I wondered what Facebook is looking for in its top recruiter. The full… Read more »
Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »
Some of you have asked Ongig: “How engaged are job candidates with the next-gen job descriptions you’re building?” One metric we look closely at is “average time on page.” Below are the top 10 job descriptions based on time avg. spent per page (note: all are Ongiggitized jobs).
Ever wonder where all the traffic to your job postings comes from? Ongig took a look at our last 100,000 visits to the “social job descriptions” we help power for our employer users (and thus have visibility into via analytics). Given that Ongig specializes in “social job descriptions,” the results surprised us!
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »
Congrats to Klout on last week’s Big Data Engineer job posting — Klout Chief Scientist Ding Zhou and his hiring team quickly garnered 100+ Facebook Likes for its Big Data Engineer job opportunity, a new record based on our unofficial stats! And those Facebook Likes have generated more than 400 visits from Facebook, which is… Read more »
It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »
If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen “social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »
We’re still in the early days of social recruiting but we have some data to share on Facebook Likes on job descriptions. We perused the analytics for our jobs (the ones that had dependable data) and want to share the following #s: Average Facebook Likes per job description: 7.26 The average # of visits from… Read more »
Job postings with video icons are viewed 12% more than those without, according to a study by CareerBuilder last month.