Recruiting videos can generate 10’s of thousands to millions of candidate views. While it’s important to have formal/serious videos that articulate employer brand and company culture, it’s also effective to show the more human, down to earth side with humor and fun. Here are a few employers and employees who nailed it with recruitment videos that caught… Read more »
5 Creative Tips to Recruit Millennials (based on data!)
Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »
Superstars Generate $12M to $105M Per Year for Companies
Some of you asked for a chart on the revenue per employee that I projected a superstar generates by industry in the recent post The 80/20 of Hiring: How Your Next Superstar is Worth More than $20 Million. Here it is! Data Source: Ongig Research; Article: Your Next Superstar is Worth More than $20 Million You… Read more »
Campus Recruiters Hire Students on the Spot (Without a Job Opening)
In case you don’t subscribe to the Wall Street Journal, I wanted to highlight an article called When a Job Offer Comes Without a Job published last week on a creative recruiting strategy called “program hiring”. Facebook and Intuit are making offers to dozens of hires without knowing which job they’d get. AB InBev is… Read more »
The 5 Qualities of a Sales Superstar
I’ve been thinking a lot about sales superstars lately — Ongig is scaling up our sales team and I’ve been studying sales pros such as Brian Tracy, Michael Bernoff, Stan Billue and Tom Hopkins. I recently nerded out on The 80/20 of Hiring Superstars (in which I learned that the average superstar generates between $12 million and $100 million per year in revenue… Read more »
The 14 Amazonian Recruiting Videos (all Women!)
I’m real impressed by Amazon’s Beyond the Badge set of recruiting videos utilizing different female team members. A few reasons: Video length — Each recruitment video is around one minute or less– this is good. Ongig’s data shows that candidates usually trail off after about 45 to 60 seconds. Diversity — The videos are all of women, which… Read more »
Bravo to Microsoft for Letting Students See and Email their Recruiter
If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »
Yelp Recruits Sales Reps by Location Using Slideshare
If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the… Read more »
CDK Stands Out With Eye-Opening “Infographic” Job Descriptions
If you want your jobs to stand out to the best talent in the world, you need your job description to pop. One innovative new approach CDK Global is using is to include a graphic about the job within the job description — I call this an “Infographic Job Description” — let me know if you… Read more »
How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions
I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »
The 80/20 of Hiring: How Your Next Star is Worth $30,457,216
The top star of your next 100 hires should generate about $30,457,216 in revenue per year. Believe me? That’s the math for the top hire at an average S&P 500 company (and makes Facebook’s hacquisition value of $500K to $1 million per engineer look downright cheap!). Let me explain the math behind the $30 million claim: First off, we… Read more »
Make Your Job Descriptions More Sticky by Adding Glassdoor Content
The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »
GEICO Goes Local With Location-Based Microsites
It’s a challenge for enterprise companies to cater to candidates by location. Yet the payoff can be huge, because candidates are hungry for the most relevant information available about job opportunities. Candidates scour the internet for specifics on jobs they are considering. They want more than just the job description. They want details about the… Read more »
Talent Management Starts With Employer Branding
The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »
5 Ways HR Executives Can Boost Employee Retention
The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »
